This film from Grey Tokyo for Procter & Gamble’s Pantene features an interview with two transgender former job hunters, helping to heighten awareness of the stress people from the LGBTQ+ community might be going through when seeking employment. Not only the normal stress that most applicants face during a job interview but a bigger question of whether to be “themselves.”
The #PrideHair project is the third installment of Pantene Japan’s “#HairWeGo: My Hair Moves Me Forward” campaign, encouraging everyone to express their true selves and to take the first step towards being who they really want to be.
Credits
Client P&G/Pantene Agency Grey Tokyo Masanori Tagaya, executive creative director; Jun Ogasawara, sr. creative director; Ryumja Kodaka, creative director; Yoichi Inamura, associate creative director; Kei Takimoto, sr. art director; Shota Ishikawa, art director; Katsuhiro Fujimoto, interactive art director; Takuya Tanaka, jr. art director; Masanori Tagaya, Yukika Anan, copywriters; Tatsuo Tamaru, designer. Daijiro Yamakawa, Yoshiaki Saito, producers. Production Company TYO drive Tadashi Umazume, Natsuki Tsuda, producers; Futoshi Takashima, director; Jin Ito, DP. Editorial Cutters Studios Sachi Sasaki, offline editor. Postproduction PPC Yoshihiro Miura, online editor. Color L’espace Vision Naotaka Takahashi, colorist.
Blink, a provider of affordable smart home security, has launched an advertising campaign which features a light-hearted slice-of-life portrait of Maggie, a busy, cost-conscious mother who values more--more time with her loved ones, and more bang for her buck. The campaign was created by Merman and directed by Eva Michon.
Acting as creative agency and production company, Merman tapped into its deep well of creative talent, including screenwriters and copywriters as well as directors and producers to ideate for the brand. Blink was presented with a half-dozen creative ideas for the campaign. The winning concept was created by Merman’s managing partner Kira Carstensen and in-house creative director, Jack Taylor Cox.
“We loved working with the incredible creative team at Blink,” said Carstensen. “They took our ideas and made them better. I am a huge fan of the product, and now the people who represent it. We hope this is the first of many projects with them--showing consumers how they can get more with Blink.”
