This film from Grey Tokyo for Procter & Gamble’s Pantene features an interview with two transgender former job hunters, helping to heighten awareness of the stress people from the LGBTQ+ community might be going through when seeking employment. Not only the normal stress that most applicants face during a job interview but a bigger question of whether to be “themselves.”
The #PrideHair project is the third installment of Pantene Japan’s “#HairWeGo: My Hair Moves Me Forward” campaign, encouraging everyone to express their true selves and to take the first step towards being who they really want to be.
Credits
Client P&G/Pantene Agency Grey Tokyo Masanori Tagaya, executive creative director; Jun Ogasawara, sr. creative director; Ryumja Kodaka, creative director; Yoichi Inamura, associate creative director; Kei Takimoto, sr. art director; Shota Ishikawa, art director; Katsuhiro Fujimoto, interactive art director; Takuya Tanaka, jr. art director; Masanori Tagaya, Yukika Anan, copywriters; Tatsuo Tamaru, designer. Daijiro Yamakawa, Yoshiaki Saito, producers. Production Company TYO drive Tadashi Umazume, Natsuki Tsuda, producers; Futoshi Takashima, director; Jin Ito, DP. Editorial Cutters Studios Sachi Sasaki, offline editor. Postproduction PPC Yoshihiro Miura, online editor. Color L’espace Vision Naotaka Takahashi, colorist.
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
