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    Pantene, Grey NY Roll Out 1st Film In “Family is #BeautifuLGBTQ” Series

    By SHOOTUpdated:No Comments2269 Views

    Pantene is launching the “Family is #BeautifuLGBTQ” series from Grey New York to tell the stories of real LGBTQ-adoptive families, and celebrate the special moments that bring them together, during National Adoption Month.

    LGBTQ+ couples are seven times more likely to adopt than non-LGBTQ+ couples and more likely to adopt children who have the most difficulty finding forever homes.

    This first film in the series that captures real-life family connections introduces us to Raymond & Robbi and their daughter, Ella.

    Matthew Puccini of UNIT9 directed the three films in the series.

    The campaign is the latest in support of Pantene’s mission to represent, celebrate and make the LGBTQ+ community feel beautiful year-round. Grey’s earlier “Home for the Holidays” and “Don’t Hate Me Because I’m #BeautifuLGBTQ” were widely acclaimed.

    Pantene has joined up with Family Equality dedicated to advancing legal and lived equality for LGBTQ families.

    Credits

    Client P&G/Pantene Agency Grey New York & Townhouse Justine Armour, chief creative officer; Javier Bonilla, executive creative director; Amanda Brencys, creative director; Bryan Burns, associate creative director; Emily Pracher, sr. art director; Lauren Friezo, strategy director; Keira Rosenthal, executive producer (Townhouse); Leland Drake, music producer (Townhouse); Natasha Howell, VP, head of talent (Townhouse). Production UNIT9 Matthew Puccini, director; Emily Malito, exec producer; Annie Tritt, photographer. Editorial Cut + Run Stacy Peterson, editor; Hope Duhaime, producer; Lauren Hertzberg, managing director.

    Media Type:Film: Short
    ScreenWork Categories:Short film
    Video Tags:Grey New YorkTownhouse



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

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