British supermarket chain Waitrose & Partners is offering shoppers a playful reminder of the role food plays in the rituals and traditions of Christmas in its 2018 “Too good to wait” Christmas campaign, created by adam&eveDDB London.
The campaign features spots directed by James Rouse of production house Outsider, including “Mistletoe” in which a couple at an Xmas gathering pause under the mistletoe to have a romantic first kiss. On hearing the call from the dining room that the turkey is ready, however, the woman rushes off to eat a succulent Cranberry Burst Turkey Parcel instead.
Credits
Client Waitrose & Partners Agency adam&eveDDB London Richard Brim, chief creative officer; Feargal Balance, Patrick McClelland, creative directors; Sali Horsey, copywriter; Zoe Nash, art director; David Golding, chief strategy officer; Louise Richardson, Chris Battye, producers. Production Outsider James Rouse, director; Benji Howell, producer; Stephen Keith Roach, DP. Editorial Work Editorial Bill Smedley, Art Jones, editors. Postproduction Framestore Josh King, post producer; Steffan Perry, colorist. Music SIREN Audio Post Factory Studios Anthony Moore, Dan Beckwith, mixers.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
