OURAโs first brand spot with Goodby Silverstein & Partners (GS&P) tells an emotional story of one womanโs commitment–to herself.
The words, โI take you, body. In sickness and in health,โ open the piece as a promise of acceptance and instantly subvert the marriage vows weโre so used to hearing. Where weโd usually see a couple, one woman makes a commitment to cherish and nurture the powerful relationship she has with her body.
Titled โCommit To Your Body,โ the spot, which will first air during the Olympics, aims to stand out against an array of expectantly loud sports commercials. In a space where many wearable tech brands are pushing people to do more in the short term, ลURA offers a more gentle approachโa simple connection with your body โfor as long as we shall live.โ The spot was directed by Alfred Marroquin via production company Somesuch.
โToday, weโre all guilty of ignoring what our body is telling us, so making a commitment to listening to and trusting your body is such a simple, but powerful message,โ said Margaret Johnson, chief creative officer and partner at GS&P.
ลURA, maker of the revolutionary smart ring, helps translate your bodyโs messages in a way thatโs simple and digestible, so you can really listen. Through comprehensive sleep tracking and features like Cardiovascular Age, Readiness, and Resilience, OURA Ring bridges the gap between body and mind, helping you develop a lasting relationship with your body.
