With Father’s Day fast approaching, Omaha Steaks, is launching a campaign to celebrate dads. The TV-led campaign from agency barrettSF, shot and directed by Academy Award winning documentary filmmaker Errol Morris (The Fog of War) of Moxie Pictures, features vignettes of real fathers and their children describing their lives together.
The “Thanks, Dad” campaign, including this centerpiece short film with a documentary-like quality, simply lets fathers and their sons and daughters do the talking seated side by side on a cozy couch. “It’s a simple approach, but it yields real emotional fireworks,” Morris said.
Credits
Client Omaha Steaks Agency barrettSF Jamie Barrett, executive creative director; Brad Kayal, sr. art director; Brad Phifer, sr. copywriter; Jake Reilly, copywriter; Nicole Van Dawark, integrated producer; Patrick Kelly, managing director. Production Moxie Pictures Errol Morris, director; Robert Fernandez, exec producer; Julie Ahlberg, line producer; Igor Martinovic, DP. Editorial Rock Paper Scissors Grant Surmi, editor; Arielle Zakowski, assistant editor; Ashley Bartell, editorial producer; Angela Dorian, exec producer. Music Elias Michael Goldstein, creative director; Vincenzo LoRusso, executive integrated music producer; Vicki Ordeshook, exec producer; Katie Overcash, head of production. Audio One Union Andy Greenberg, Eben Carr, engineers; Lauren Mask, exec producer. Animation Oddfellows. Post The Mill LA Dave “Luddy” Ludlam, colorist; Thatcher Peterson, exec producer; Antonio Hardy, color producer; Diane Valera, color coordinator. Finishing Everson Digital Mark Everson, Smoke artist.
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
