With Father’s Day fast approaching, Omaha Steaks, is launching a campaign to celebrate dads. The TV-led campaign from agency barrettSF, shot and directed by Academy Award winning documentary filmmaker Errol Morris (The Fog of War) of Moxie Pictures, features vignettes of real fathers and their children describing their lives together.
The “Thanks, Dad” campaign, including this centerpiece short film with a documentary-like quality, simply lets fathers and their sons and daughters do the talking seated side by side on a cozy couch. “It’s a simple approach, but it yields real emotional fireworks,” Morris said.
Credits
Client Omaha Steaks Agency barrettSF Jamie Barrett, executive creative director; Brad Kayal, sr. art director; Brad Phifer, sr. copywriter; Jake Reilly, copywriter; Nicole Van Dawark, integrated producer; Patrick Kelly, managing director. Production Moxie Pictures Errol Morris, director; Robert Fernandez, exec producer; Julie Ahlberg, line producer; Igor Martinovic, DP. Editorial Rock Paper Scissors Grant Surmi, editor; Arielle Zakowski, assistant editor; Ashley Bartell, editorial producer; Angela Dorian, exec producer. Music Elias Michael Goldstein, creative director; Vincenzo LoRusso, executive integrated music producer; Vicki Ordeshook, exec producer; Katie Overcash, head of production. Audio One Union Andy Greenberg, Eben Carr, engineers; Lauren Mask, exec producer. Animation Oddfellows. Post The Mill LA Dave “Luddy” Ludlam, colorist; Thatcher Peterson, exec producer; Antonio Hardy, color producer; Diane Valera, color coordinator. Finishing Everson Digital Mark Everson, Smoke artist.
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
