With Father’s Day fast approaching, Omaha Steaks, is launching a campaign to celebrate dads. The TV-led campaign from agency barrettSF, shot and directed by Academy Award winning documentary filmmaker Errol Morris (The Fog of War) of Moxie Pictures, features vignettes of real fathers and their children describing their lives together.
The “Thanks, Dad” campaign, including this centerpiece short film with a documentary-like quality, simply lets fathers and their sons and daughters do the talking seated side by side on a cozy couch. “It’s a simple approach, but it yields real emotional fireworks,” Morris said.
Credits
Client Omaha Steaks Agency barrettSF Jamie Barrett, executive creative director; Brad Kayal, sr. art director; Brad Phifer, sr. copywriter; Jake Reilly, copywriter; Nicole Van Dawark, integrated producer; Patrick Kelly, managing director. Production Moxie Pictures Errol Morris, director; Robert Fernandez, exec producer; Julie Ahlberg, line producer; Igor Martinovic, DP. Editorial Rock Paper Scissors Grant Surmi, editor; Arielle Zakowski, assistant editor; Ashley Bartell, editorial producer; Angela Dorian, exec producer. Music Elias Michael Goldstein, creative director; Vincenzo LoRusso, executive integrated music producer; Vicki Ordeshook, exec producer; Katie Overcash, head of production. Audio One Union Andy Greenberg, Eben Carr, engineers; Lauren Mask, exec producer. Animation Oddfellows. Post The Mill LA Dave “Luddy” Ludlam, colorist; Thatcher Peterson, exec producer; Antonio Hardy, color producer; Diane Valera, color coordinator. Finishing Everson Digital Mark Everson, Smoke artist.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.