The International Olympic Committee (IOC) rolled out this two minute short film titled What Agnes Saw. The film is narrated by Danai Gurira (Black Panther) and will be played during the Tokyo opening ceremonies on 7/23 and is part of the IOC’s “Stronger Together” campaign. What Agnes Saw was co-directed by Travon Free and Martin Desmond Roe, a duo that just won a Best Live Action Short Oscar for co-directing Two Distant Strangers. This is their first project since their big Oscar win, and Free’s first brand spot.
What Agnes Saw features 100-year-old Olympic legend Agnes Keleti and Olympic newcomer Sky Brown, connecting wisdom and experience with the future. The campaign celebrates the strength, resilience, and determination of athletes to bring hope, unity and inspiration to people around the world. Production company on the two-minute film was Dirty Robber.
Credits
Client International Olympic Committee Greg Groggel, executive producer, Olympic Originals; Mary Byrne, editor in chief, Olympic Channel; Christopher Carroll, director of marketing & digital engagement; Lars Silberbauer, global head of brand, marketing & digital; Matt McKie, head of global Olympics marketing; Catherine Green, sr. manager, Olympic marketing campaigns. Production Dirty Robber Martin Desmond Roe, Travon Free, creative directors/directors; Jasper Thomlinson, Chris Uettwiller, exec producers; Katie White, producer, L.A.; Anna Szijarto (Kinomoto), producer, Hungary; Chris Westerlund, DP (U.S.); Maytas Erdely, DP (Hungary). Postproduction Jamie Baker, Omri Kruvi, post producers. Music Score a Score Dan Rosen, composer.
Following World AIDS Day, which was celebrated on December 1, co-production companies Central Films and Freelance For track one man’s existential, and potentially career-altering, decision to “come out” as living with HIV in Spain in this public service spot titled “The HInVisible Celebrity.”
Out of agency Señora Rushmore for ViiV Healthcare Spain, in collaboration with GESIDA, SEISIDA, and Apoyo Positivo, the PSA--directed by Rodrigo García Sáiz via Central Films Spain--addresses the stigma against publicly living with HIV in Spanish society. In the more than 40 years since the first case of HIV appeared in Spain, no public figure in Spain has claimed to have HIV. Viiv Healthcare Spain asks, if there are 150,000 people with HIV in Spain (or approximately 1 in 300), why don’t we know anyone with HIV?
The central character, who dons a mask of television-pixelated anonymity, gives himself an introspective pep-talk ahead of announcing his status to the Spanish public. Along the way, he wonders what will become of his career, and reputation in general, even as he recognizes that his declaration could change Spain’s cultural landscape for the better and for all of those in Spain who live with HIV every day. As no public figure in Spain has ever announced living with HIV--due to fear of public rejection--this character realizes that such a role model could change that.
The character has already begun building social media awareness with his Instagram profile, @famosoinvihsible, which began cataloging his life as a public figure earlier this fall. Still, though, the figure either leaves himself out of the picture, faces away from the camera, or dons the pixelated mask associated with anonymous admission. “The HInVisible... Read More
