In celebration of LGBTQ+ History Month this October, OREO is building on the #ProudParent platform and its partnership with PFLAG National by debuting this film, titled Proud Parent, and releasing first-of-their-kind Limited Edition #ProudParent OREO Rainbow Cookies to reward acts of allyship for the LGBTQ+ community.
OREO and PFLAG’s Proud Parent platform is a long-term campaign that shines a light on the importance of a supportive family in fostering greater LGBTQ+ acceptance.
The film tell the story of love, family ties and celebrating authenticity while championing the notion that a loving world starts with a loving home. “Proud Parent” shows the love between Jen and Amy, exploring parent-child relationships and the challenges of bringing a partner home for the first time. This film highlights the true importance of family love, support, and affirmation.
Many members of the LGBTQ+ community were engaged throughout every step of the film process, including the lead actors who are a couple in real life and transgender cinematographer Bianca Cline.
Credits
Client Mondelez/Oreo, PFLAG National Agency 360i Menno Kluin, chief creative officer; Piper Hickman, Michael Schachtner, executive creative directors; Jenna Zink, Michael Palma, associate creative directors; Kushal Birari, art director; Lee Koppel, jr. copywriter; Brian Gartside, design director; Sophia DelPlato, sr. designer; Luis Valencia, jr. designer; Kelly Bray, associate content director-motion designer; Carissa Ranelycke, head of production; Carly Salaman, executive producer; Jessica Ryle, associate producer; Raig Adolfo, chief strategy officer; Maggie Walsh, strategy director; Michael LaVallee, associate strategist; Kristin Maverick, VP social & influencer; Eden Lipke, sr. social strategist; Sage Stargrove, social strategist; Dahlia Dandashi, social marketing manager. Production Sanctuary Films Cole Webley, director; Preston Lee, founder/exec producer; Chris Cho, line producer; Bianca Cline, DP; Jonas Sappington, production designer. Postproduction PS260 Editorial Mah Ferraz, editor; Caroline Yost, assistant editor; Rana Martin, exec producer; Evann Payne, sr. producer; Margaret Yang, VFX/Flame; Anthony Augusta, Flame assistant; Natalie Raffaele, finishing producer. Music by Found Objects Trevor Gureckis,Jay Wadley, executive creative directors; Ben Marshall, creative director; Adam Weiss, composer; Jennie Armon, Matt Nelson, exec producers; Nick Chomowicz, producer; Agatha Lee, music coordinator. Audio Post Screaming Penguin Rob Fielack, mixer. Color MPC Ricky Gausis, colorist.
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
