In celebration of LGBTQ+ History Month this October, OREO is building on the #ProudParent platform and its partnership with PFLAG National by debuting this film, titled Proud Parent, and releasing first-of-their-kind Limited Edition #ProudParent OREO Rainbow Cookies to reward acts of allyship for the LGBTQ+ community.
OREO and PFLAG’s Proud Parent platform is a long-term campaign that shines a light on the importance of a supportive family in fostering greater LGBTQ+ acceptance.
The film tell the story of love, family ties and celebrating authenticity while championing the notion that a loving world starts with a loving home. “Proud Parent” shows the love between Jen and Amy, exploring parent-child relationships and the challenges of bringing a partner home for the first time. This film highlights the true importance of family love, support, and affirmation.
Many members of the LGBTQ+ community were engaged throughout every step of the film process, including the lead actors who are a couple in real life and transgender cinematographer Bianca Cline.
Credits
Client Mondelez/Oreo, PFLAG National Agency 360i Menno Kluin, chief creative officer; Piper Hickman, Michael Schachtner, executive creative directors; Jenna Zink, Michael Palma, associate creative directors; Kushal Birari, art director; Lee Koppel, jr. copywriter; Brian Gartside, design director; Sophia DelPlato, sr. designer; Luis Valencia, jr. designer; Kelly Bray, associate content director-motion designer; Carissa Ranelycke, head of production; Carly Salaman, executive producer; Jessica Ryle, associate producer; Raig Adolfo, chief strategy officer; Maggie Walsh, strategy director; Michael LaVallee, associate strategist; Kristin Maverick, VP social & influencer; Eden Lipke, sr. social strategist; Sage Stargrove, social strategist; Dahlia Dandashi, social marketing manager. Production Sanctuary Films Cole Webley, director; Preston Lee, founder/exec producer; Chris Cho, line producer; Bianca Cline, DP; Jonas Sappington, production designer. Postproduction PS260 Editorial Mah Ferraz, editor; Caroline Yost, assistant editor; Rana Martin, exec producer; Evann Payne, sr. producer; Margaret Yang, VFX/Flame; Anthony Augusta, Flame assistant; Natalie Raffaele, finishing producer. Music by Found Objects Trevor Gureckis,Jay Wadley, executive creative directors; Ben Marshall, creative director; Adam Weiss, composer; Jennie Armon, Matt Nelson, exec producers; Nick Chomowicz, producer; Agatha Lee, music coordinator. Audio Post Screaming Penguin Rob Fielack, mixer. Color MPC Ricky Gausis, colorist.
With one in five Brits (22%) experiencing a fraud attempt every single week, telecommunications company O2 and VCCP London’s AI creative agency faith have launched what's billed as a first-of-its-kind campaign to fight back against scammers.
At the heart of the campaign is Daisy, a lifelike, state-of-the-art, Conversational AI character designed to speak with scammers and keep them on the phone for as long as possible so they have less time to try and scam real people.
The newest member of O2’s fraud prevention team, Daisy was created using a range of cutting-edge AI technology and is indistinguishable from a real person. Based on a real-life relative of a VCCP employee to ensure total believability, Daisy was built to play on scammers’ own stereotypical views that older people are easier targets for scams. While anyone can be a victim of a scam, criminal fraud gangs often target the elderly, so by leaning into scammers’ own biases, Daisy became the perfect scambaiter.
Phoney fraudsters--including many posing as some of the UK’s most trusted businesses--thought they’d got their hands on an easy target, but Daisy has been beating them at their own horrible game, answering scam calls and wasting scammers calls as part of an awareness campaign which exposes fraudsters tricks and tactics and offers top tips on how to avoid scammers.
Daisy is able to interact in real-time ensuring no suspicions are raised on the other end of the line, and has worked 24/7, and over the course of many hours of scam calls she’s told meandering stories of her family, talked at length about her passion for knitting and provided false personal information including made-up bank details.
O2 and faith worked with leading U.K. scambaiter Jim... Read More
