In celebration of LGBTQ+ History Month this October, OREO is building on the #ProudParent platform and its partnership with PFLAG National by debuting this film, titled Proud Parent, and releasing first-of-their-kind Limited Edition #ProudParent OREO Rainbow Cookies to reward acts of allyship for the LGBTQ+ community.
OREO and PFLAG’s Proud Parent platform is a long-term campaign that shines a light on the importance of a supportive family in fostering greater LGBTQ+ acceptance.
The film tell the story of love, family ties and celebrating authenticity while championing the notion that a loving world starts with a loving home. “Proud Parent” shows the love between Jen and Amy, exploring parent-child relationships and the challenges of bringing a partner home for the first time. This film highlights the true importance of family love, support, and affirmation.
Many members of the LGBTQ+ community were engaged throughout every step of the film process, including the lead actors who are a couple in real life and transgender cinematographer Bianca Cline.
CreditsClient Mondelez/Oreo, PFLAG National Agency 360i Menno Kluin, chief creative officer; Piper Hickman, Michael Schachtner, executive creative directors; Jenna Zink, Michael Palma, associate creative directors; Kushal Birari, art director; Lee Koppel, jr. copywriter; Brian Gartside, design director; Sophia DelPlato, sr. designer; Luis Valencia, jr. designer; Kelly Bray, associate content director-motion designer; Carissa Ranelycke, head of production; Carly Salaman, executive producer; Jessica Ryle, associate producer; Raig Adolfo, chief strategy officer; Maggie Walsh, strategy director; Michael LaVallee, associate strategist; Kristin Maverick, VP social & influencer; Eden Lipke, sr. social strategist; Sage Stargrove, social strategist; Dahlia Dandashi, social marketing manager. Production Sanctuary Films Cole Webley, director; Preston Lee, founder/exec producer; Chris Cho, line producer; Bianca Cline, DP; Jonas Sappington, production designer. Postproduction PS260 Editorial Mah Ferraz, editor; Caroline Yost, assistant editor; Rana Martin, exec producer; Evann Payne, sr. producer; Margaret Yang, VFX/Flame; Anthony Augusta, Flame assistant; Natalie Raffaele, finishing producer. Music by Found Objects Trevor Gureckis,Jay Wadley, executive creative directors; Ben Marshall, creative director; Adam Weiss, composer; Jennie Armon, Matt Nelson, exec producers; Nick Chomowicz, producer; Agatha Lee, music coordinator. Audio Post Screaming Penguin Rob Fielack, mixer. Color MPC Ricky Gausis, colorist.
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
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