In celebration of LGBTQ+ History Month this October, OREO is building on the #ProudParent platform and its partnership with PFLAG National by debuting this film, titled Proud Parent, and releasing first-of-their-kind Limited Edition #ProudParent OREO Rainbow Cookies to reward acts of allyship for the LGBTQ+ community.
OREO and PFLAG’s Proud Parent platform is a long-term campaign that shines a light on the importance of a supportive family in fostering greater LGBTQ+ acceptance.
The film tell the story of love, family ties and celebrating authenticity while championing the notion that a loving world starts with a loving home. “Proud Parent” shows the love between Jen and Amy, exploring parent-child relationships and the challenges of bringing a partner home for the first time. This film highlights the true importance of family love, support, and affirmation.
Many members of the LGBTQ+ community were engaged throughout every step of the film process, including the lead actors who are a couple in real life and transgender cinematographer Bianca Cline.
Credits
Client Mondelez/Oreo, PFLAG National Agency 360i Menno Kluin, chief creative officer; Piper Hickman, Michael Schachtner, executive creative directors; Jenna Zink, Michael Palma, associate creative directors; Kushal Birari, art director; Lee Koppel, jr. copywriter; Brian Gartside, design director; Sophia DelPlato, sr. designer; Luis Valencia, jr. designer; Kelly Bray, associate content director-motion designer; Carissa Ranelycke, head of production; Carly Salaman, executive producer; Jessica Ryle, associate producer; Raig Adolfo, chief strategy officer; Maggie Walsh, strategy director; Michael LaVallee, associate strategist; Kristin Maverick, VP social & influencer; Eden Lipke, sr. social strategist; Sage Stargrove, social strategist; Dahlia Dandashi, social marketing manager. Production Sanctuary Films Cole Webley, director; Preston Lee, founder/exec producer; Chris Cho, line producer; Bianca Cline, DP; Jonas Sappington, production designer. Postproduction PS260 Editorial Mah Ferraz, editor; Caroline Yost, assistant editor; Rana Martin, exec producer; Evann Payne, sr. producer; Margaret Yang, VFX/Flame; Anthony Augusta, Flame assistant; Natalie Raffaele, finishing producer. Music by Found Objects Trevor Gureckis,Jay Wadley, executive creative directors; Ben Marshall, creative director; Adam Weiss, composer; Jennie Armon, Matt Nelson, exec producers; Nick Chomowicz, producer; Agatha Lee, music coordinator. Audio Post Screaming Penguin Rob Fielack, mixer. Color MPC Ricky Gausis, colorist.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
