Etsy previewed its Super Bowl ad spotlighting its newly launched Gift Mode™ experience, which is an interactive hub for gifting that combines AI and human curation to help shoppers find the perfect present.
Titled “Thank You, France,” this spot–directed by Andreas Nilsson of Biscuit Filmworks for agency Orchard Creative–puts a spin on that feeling of panic that comes with getting a great gift. It shows how, with only knowing one thing about someone, Etsy’s Gift Mode can help gift easy, taking you from “oh crap” to “ooh lala!”.
In this case, the U.S. has to respond to France’s gift of the Statue of Liberty. That’s a tough present to top. But Gift Mode comes up with something appropriate, capitalizing on the fact that the French love cheese.
David Kolbusz, chief creative officer at Orchard, said, “Starting with the holiday campaign, we’ve been partnering with Etsy to focus on highlighting the various challenges people face buying gifts for friends and relatives. For the launch of their new Gift Mode tech, we wanted to create something special for the Big Game. There’s a lot of pressure making a spot for football’s biggest stage. We wrote a lot of showy scripts – some stunty, others littered with celebrities – but in the end, classic storytelling and a good joke won the day.”
CreditsClient Etsy Agency Orchard Creative David Kolbusz, chief creative officer; Laura Janness, chief strategy officer; Jimm Lasser, executive creative director; Heather Larimer, Conor Dooley, creative directors; Patrick Wells, sr. copywriter; Kevin Igunbor, sr. art director; Sarah Garman, head of strategy; Albert Opraseuth, strategy director; Jenn Pennington, head of production. Production Biscuit Filmworks Andreas Nilsson, director; Shawn Lacy, managing director U.S.; Holly Vega, exec producer; Sean Moody, head of production U.S.; Sara Cummins, head of production U.K.; Jay Veal, producer; Henry Selder, director’s assistant; Luke Thornton, production manager; Nicolaj Bruel, DP; Peter Grant, production designer. Editorial Mackcut Ian MacKenzie, Mike Leuis, editors; Zach Gentry, sr. cutting assistant; Gina Pagano, exec producer. VFX/Finishing Bacon X Jonas Drehn, VFX supervisor; Lorene Lescanne, VFX producer; Sam Gilling, colorist. Music KO Music Phil Kay, composer; Andy Oskwarek, music producer. Sound Barking Owl Mikayla Petersen, mixer; Ashley Benton, exec producer
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More