A man reads the new Orange County Post as he stands in front of a dry cleaner’s counter, with rack of clothes behind him. He notes that the O.C. Post “cut the news to fit my life” and then asks himself, “What else could be cut to fit my life?” The rack of clothes parts to reveal a stage on which a very abridged stage production of Romeo and Juliet plays out, going from beginning to final daggar scene in a matter of seconds, to the standing ovation of an appreciative crowd.
Credits
Agency: DGWB Advertising & Communications Dave Schwartz, Joe Cladis, creative directors; Stan Chow, art director; Kim Kohatsu, copywriter; Laura Morris, producer. Production Company: Backyard Michael Chaves, director; Blair Stribley, Kris Mathur, executive producers; Peter Steinzeig, head of production; Antone Maillie, producer; Eric Steelberg, DP. Editorial: DGWB Advertising & Communications Aaron Orton, editor Postproduction: The Syndicate Bob Curreri, colorist; Liza Kerlin, producer. Sound Design: Amber (Heavenly) Music Steve Lustig, sound designer Audio: Eleven Jeff Fuller, audio post mixer
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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