A man reads the new Orange County Post as he stands in front of a dry cleaner’s counter, with rack of clothes behind him. He notes that the O.C. Post “cut the news to fit my life” and then asks himself, “What else could be cut to fit my life?” The rack of clothes parts to reveal a stage on which a very abridged stage production of Romeo and Juliet plays out, going from beginning to final daggar scene in a matter of seconds, to the standing ovation of an appreciative crowd.
Agency: DGWB Advertising & Communications Dave Schwartz, Joe Cladis, creative directors; Stan Chow, art director; Kim Kohatsu, copywriter; Laura Morris, producer. Production Company: Backyard Michael Chaves, director; Blair Stribley, Kris Mathur, executive producers; Peter Steinzeig, head of production; Antone Maillie, producer; Eric Steelberg, DP. Editorial: DGWB Advertising & Communications Aaron Orton, editor Postproduction: The Syndicate Bob Curreri, colorist; Liza Kerlin, producer. Sound Design: Amber (Heavenly) Music Steve Lustig, sound designer Audio: Eleven Jeff Fuller, audio post mixer
Cutwater, Directing Duo Remus & Kiki Brew Up An Animated, Eco-Friendly Spot For San Francisco Bay Coffee
Can a sip of coffee spark progress? Family-owned company rolls out its first-ever brand awareness endeavor and illustrates a sustainable future.
A startling statistic: 80 million plastic coffee pods go into landfills daily. One week of this waste could circle the Earth, while one day could stretch from New York to San Francisco.
Committed to using coffee as a vehicle to create enduring change, the responsibly-sourced coffee brand, San Francisco Bay Coffee โ which is owned by the Rogers Family Company โ along with its creative and media agency of record, Cutwater, have partnered together to launch an all-new brand platform and integrated โOne Small Sip For a Better Tomorrowโ campaign which includes a series of playful, vibrant animation films, including this anthem piece which shows various people drinking coffee--with a flood of coffee pods falling out of their java mugs.
The remedy: San Francisco Bay Coffee and its certified commercially compostable OneCUPโข coffee pods.
Production and animation were spearheaded by Psyop and Wizz. The pieces were brought to life by directing duo Remus & Kiki. Music, sound design, and audio post were executed by Antfood.
โSan Francisco Bay Coffee is the David in a category of Goliaths, yet they hold more true to values and practices we all want from our coffee brands. In addition to great tasting coffee, they innovate toward a better tomorrow. So if we want to make these great leaps of change, all it now takes is one small sip,โ explained Cutwater founder and chief creative officer Chuck McBride. โWe chose animation because the story needed a special way to help people understand the benefits of compostable pods in a not too serious way.โ
Read More