BBDO NY’s new corporate brand campaign for FedEx captures the emotional side of package delivery. Four films directed by Noam Murro of Biscuit Filmworks bring to life the possibilities that FedEx delivers, from the comfort of home to family memories and much much more. And while FedEx has always been focused on connecting people and possibilities, this new work showcases stories of FedEx going beyond the box to do just that.
Included in this package of ads is “Opportunity” in which we see a baked goods business score it’s one millionth order, and then go back in time to see how this success story evolved, starting with the seemingly uneventful FedEx delivery of a professional electric mixer for baking. At the time, the recipients, our married entrepreneurs to be, note that they don’t even bake.
CreditsClient FedEx Agency BBDO New York David Lubars, chief creative officer, worldwide, Greg Hahn, chief creative officer, NY; Tom Godici, Greg Ketchum, executive creative directors; Banks Noel, Greg Gerstner, creative directors; Andrew Wardrep, Matt Fiedler, Gavin Breyer, Karen D’souza, associate creative directors; Alex Gianni, executive producer; Ted Mcenaney, sr. producer; Rani Vaz, head of music production. Production Biscuit Filmworks Noam Murro, director; Shawn Lacy, partner/managing director; Jeff McDougall, exec producer; Rachel Glaub, Mercedes Allen-Sarria, heads of production; Jay Veal, unit production manager; Simon Duggan, DP; Brock Houghton, production designer. Editorial Work Peter Brandt, editor; Chris Delarenal, producer; Mike Horan, Trevor Myers, assistant editors. Color Freefolk Paul Harrison, telecine artist; Celia Williams, producer. Conform/Finish Blacksmith Daniel Morris, conform artist; Charlotte Arnold, exec producer; Alexa Mauro, producer. Audio Post Sound Lounge Tom Jucarone, engineer.
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
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