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    OneNinth Media Produces IMAX Countdown For “Suicide Squad”

    By SHOOTUpdated:No Comments1993 Views

    OneNinth Media, an El Segundo, Calif.-based creative agency and production company, turned out the newest customized IMAX countdown trailer, this time for the release of Warner Bros./DC Comics’ Suicide Squad. Sound design was crafted, concepted and produced by Jay Nierenberg of Sublime Sound.

    The countdown is currently playing in IMAX theaters prior to each screening of Suicide Squad. OneNinth’s team constructed an entire 3D environment, with multiple sets, and broke free of the traditional linear camera movement to create a rollercoaster feel as the viewer, in first person POV, breaks out of the Arkham Asylum and into the city.  

    This new countdown features nearly nine million polygons and literally thousands of texture maps–over 20 times that of any previous countdown.  Add on top of that the most diverse color palette, and fully modified fonts and numbers to match the Suicide Squad marketing campaign.

    Credits

    Client IMAX Production Company/VFX OneNinth Media (repped by Maria Elgar/Hardtribe Creative Representation); Sound Design Sublime Sound Jay Nierenberg

    Media Type:Movie Trailer
    ScreenWork Categories:Trailer
    Video Tags:IMAXOneNinth MediaSublime SoundSuicide Squad



    Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries

    Thursday, November 21, 2024

    This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.

    The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.

    “Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More

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