Yessian Music created this cinematic sound experience in cooperation with The Hettema Group and Legends for the recently opened One World Observatory (OWO) at the One World Trade Center in NYC.
The fully immersive audio/visual experience encompasses the entrance lobby, hallways, elevators, theater, interactive displays and general area sound for the observation decks.
Client: One World Observatory/World Trade Center Music/Sound: Yessian Music, New York Dan Zank, composer; Weston Fonger, sound designer; Audio Post: Yessian Music, New York Weston Fonger, Philippe LeSaux, Scott Gatteño, mixers; Agency: The Hettema Group, Pasadena, Calif. Production: Realisations, Montreal Roger Parent, André Lantin, directors
Directed by Rich Hall via Riff Raff Films for Wieden+Kennedy Amsterdam, this Nike film--titled “The Five Stages of Haaland”--reimagines a one-on-one battle through the goalkeeper’s perspective, dramatizing his psychological descent through the five stages of grief with Erling Haaland, the Norwegian soccer superstar, charging toward him.
Haaland scoring a goal is inevitable and the goalie knows it, experiencing the five stages-Denial, Anger, Negotiation, Despair and finally Acceptance. The hyper-stylized processing of the five stages with Haaland’s onslaught unfolding before our eyes blends cinematic intensity and humor, delivering a fresh exhilarating, tongue-in-cheek take on sports advertising.
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