Hunger is often a hidden issue in a country like America, but that doesn’t mean it isn’t there. In fact, more than 41 million people–13 million of them children–face hunger in this nation.
This video for Feeding America, done in conjunction with the recent World Food Day, sheds light on the problem, dispelling some myths along the way.
“Many people associate hunger with homelessness, but that is only a small portion of the people who are hungry in America,” said Catherine Davis, chief marketing & communications officer at Feeding America. “Often, they are neighbors or the people we see every day, but we simply don’t know that they don’t have enough food for themselves or their families. We wanted to call attention to that reality and how we can help.”
Feeding America is the largest hunger organization in America, and the country’s third largest charity. Feeding America works in every county in America, through 200 partner food banks, 60,000 food pantries and meal programs, and works with 2 million volunteers. The organization has been involved with disaster relief for the recent hurricanes and wildfires, and will continue to support the communities in the long term.
One at Optimus produced the pro bono project, “Hidden Hunger,” which was directed by Amanda Speva who co-wrote it with Anna Kate Roche who served as creative director on the piece.
CreditsClient Feeding America Creative Anna Kate Roche, creative director/writer; Amanda Speva, writer. Production One at Optimus Amanda Speva, director; Lisa Masseur, exec producer; Dave Buehrle, head of production; Stacey Nuzbach, line producer; Jason Chiu, DP; Ian McAvoy, 1st assistant cameraman; Mia Reggi, production manager; Chris Carini, art director; Calvin Small, art assistant. Music Comma Music Bonny Dolan, exec producer; Amanda August, composer. Postproductiion Optimus Dana Huiras, editor; Lindsay Rynne, assistant editor. Color Nice Shoes Ron Sudul, colorist; Alex Frankland, assistant colorist. Audio Marina Bacci, audio engineer; Zach Scheitlin, assistant audio engineer; Brian Hrastar, exec producer; Jenny McDonald, producer; Rachel Burke, assistant producer. Casting PR Casting Performers Alyssa Thordarson, Brady Perkins, Judy Tatar Camera Keslow Camera
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More