Hunger is often a hidden issue in a country like America, but that doesn’t mean it isn’t there. In fact, more than 41 million people–13 million of them children–face hunger in this nation.
This video for Feeding America, done in conjunction with the recent World Food Day, sheds light on the problem, dispelling some myths along the way.
“Many people associate hunger with homelessness, but that is only a small portion of the people who are hungry in America,” said Catherine Davis, chief marketing & communications officer at Feeding America. “Often, they are neighbors or the people we see every day, but we simply don’t know that they don’t have enough food for themselves or their families. We wanted to call attention to that reality and how we can help.”
Feeding America is the largest hunger organization in America, and the country’s third largest charity. Feeding America works in every county in America, through 200 partner food banks, 60,000 food pantries and meal programs, and works with 2 million volunteers. The organization has been involved with disaster relief for the recent hurricanes and wildfires, and will continue to support the communities in the long term.
One at Optimus produced the pro bono project, “Hidden Hunger,” which was directed by Amanda Speva who co-wrote it with Anna Kate Roche who served as creative director on the piece.
CreditsClient Feeding America Creative Anna Kate Roche, creative director/writer; Amanda Speva, writer. Production One at Optimus Amanda Speva, director; Lisa Masseur, exec producer; Dave Buehrle, head of production; Stacey Nuzbach, line producer; Jason Chiu, DP; Ian McAvoy, 1st assistant cameraman; Mia Reggi, production manager; Chris Carini, art director; Calvin Small, art assistant. Music Comma Music Bonny Dolan, exec producer; Amanda August, composer. Postproductiion Optimus Dana Huiras, editor; Lindsay Rynne, assistant editor. Color Nice Shoes Ron Sudul, colorist; Alex Frankland, assistant colorist. Audio Marina Bacci, audio engineer; Zach Scheitlin, assistant audio engineer; Brian Hrastar, exec producer; Jenny McDonald, producer; Rachel Burke, assistant producer. Casting PR Casting Performers Alyssa Thordarson, Brady Perkins, Judy Tatar Camera Keslow Camera
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More