This spot for Google Play x Diablo Immortal was made in Unreal Engine, produced by Impossible Objects for agency Omelet, with Yessian Music serving as music/sound house.
The Diablo Immortal video game comes to life on a cell phone screen in this playful piece directed by Joe Will (who also served as an EP) via Impossible Objects.
CreditsClient Google Agency Omelet, Culver City, Calif. Josh Smutko, group creative director; Paul Montes, creative director; Jimmy Barker, associate creative director/writer; Brianna Lohr, associate creative director/designer; Zeynep Taslica, head of production; John Riddle, Dieter Lebbe, executive producers/producers. Virtual Production/Previs/VFX Impossible Objects, Los Angeles Joe Sill, exec producer & director; Jerad Anderson, exec producer; Luc Delamare, virtual production supervisor & cinematographer; Jonathan Yomayuza, Unreal Engine technical director; Kevin Stewart, Unreal Engine operator; Eric Ro, live action line producer; Tye Whipple, live action production design; Daichi Sakane, environment artist; Chris Lesage, character rigging artist; Abraham Leal, Michele Ahn, character texture artists; Joan Borguno, Alex Alvarez, Tyler Mele, Maxi Keller, character animators. Color/Post Ethos Studios James Drew, exec producer; Natasha Sattler, head of production; Sasrah James, post producer; Brian Reiss, editor; Kaitlyn Battistelli, colorist. Music/Sound Yessian Music, Los Angeles David Gold, Katie Overcash, exec producers; Andy Grush, creative director; Marc Jacobs, composer; Lars Makie, music supervision; Jeff Dittenber, sound design & logo sound mnemonic design; Ben Lantz, sound design; Farin Hoover, additional sound design & music edits; Brian Yessian, chief creative officer; Michael Yessian, head of production. Audio Post Lime Studios, Santa Monica, Calif. Joel Waters, mixer; Collin Thomas, audio assistant; Susie Boyajan, exec producer; Kayla Phungglan, sr. producer.
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brandโs story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled โA New York Minute,โ the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brandโs own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuriโs jewelry makes an appearance as the best supporting actor.
โWhen I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a โcampaignโ could be,โ said Jacob Jordan, chief brand officer, Mejuri. โGia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuriโs values of celebrating women as their truest selves. I canโt wait for us to continue to tell the next chapters of this story.โ
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