This spot for Google Play x Diablo Immortal was made in Unreal Engine, produced by Impossible Objects for agency Omelet, with Yessian Music serving as music/sound house.
The Diablo Immortal video game comes to life on a cell phone screen in this playful piece directed by Joe Will (who also served as an EP) via Impossible Objects.
CreditsClient Google Agency Omelet, Culver City, Calif. Josh Smutko, group creative director; Paul Montes, creative director; Jimmy Barker, associate creative director/writer; Brianna Lohr, associate creative director/designer; Zeynep Taslica, head of production; John Riddle, Dieter Lebbe, executive producers/producers. Virtual Production/Previs/VFX Impossible Objects, Los Angeles Joe Sill, exec producer & director; Jerad Anderson, exec producer; Luc Delamare, virtual production supervisor & cinematographer; Jonathan Yomayuza, Unreal Engine technical director; Kevin Stewart, Unreal Engine operator; Eric Ro, live action line producer; Tye Whipple, live action production design; Daichi Sakane, environment artist; Chris Lesage, character rigging artist; Abraham Leal, Michele Ahn, character texture artists; Joan Borguno, Alex Alvarez, Tyler Mele, Maxi Keller, character animators. Color/Post Ethos Studios James Drew, exec producer; Natasha Sattler, head of production; Sasrah James, post producer; Brian Reiss, editor; Kaitlyn Battistelli, colorist. Music/Sound Yessian Music, Los Angeles David Gold, Katie Overcash, exec producers; Andy Grush, creative director; Marc Jacobs, composer; Lars Makie, music supervision; Jeff Dittenber, sound design & logo sound mnemonic design; Ben Lantz, sound design; Farin Hoover, additional sound design & music edits; Brian Yessian, chief creative officer; Michael Yessian, head of production. Audio Post Lime Studios, Santa Monica, Calif. Joel Waters, mixer; Collin Thomas, audio assistant; Susie Boyajan, exec producer; Kayla Phungglan, sr. producer.
Barilla, LePub Navigate Subway Commute To “Togetherness”
On World Pasta Day, October 25, Barilla partnered with the NYC subway to turn its iconic “Spaghetti n°5” pasta boxes into “Togetherness Tickets,” offering free subway rides. At a special Barilla newsstand near Hudson Yards station, commuters could pick up a pasta box that, with a tech insert, worked like a regular subway ticket to open the turnstiles.
More than just a ticket, Barilla’s campaign was an invitation for individuals to step out of their solitary routines and connect with their loved ones over a delicious pasta meal. According to a global survey commissioned by Barilla in August 2023, 60% of respondents confessed to eating alone more frequently over the past two years, forsaking shared meals for a quick bite on their own.
The primary reason cited for this shift toward solitary dining is busy work schedules. A significant 48% of people surveyed lamented that their working hours kept them from sharing meals with their loved ones, highlighting the impact of our on-the-go lifestyles on quality time spent with family and friends. Additionally, geographical distances from family and friends contributed to the rise of solitary meals, with 37% acknowledging it as a growing obstacle.
Although people are increasingly eating alone, as a resounding 63% of people admitted to eating solo during the week, a remarkable 93% believe that regularly sharing meals has a positive impact on relationships with friends and family. Building on this emerging desire, Barilla wanted to remind us of the impact of food and more specifically pasta, in fostering better human connections.
Sometimes a friend or family member is just a few subway stops away. So get together and share a pasta meal with a box of Barilla, which also serves as a... Read More