This spot for Google Play x Diablo Immortal was made in Unreal Engine, produced by Impossible Objects for agency Omelet, with Yessian Music serving as music/sound house.
The Diablo Immortal video game comes to life on a cell phone screen in this playful piece directed by Joe Will (who also served as an EP) via Impossible Objects.
Client Google Agency Omelet, Culver City, Calif. Josh Smutko, group creative director; Paul Montes, creative director; Jimmy Barker, associate creative director/writer; Brianna Lohr, associate creative director/designer; Zeynep Taslica, head of production; John Riddle, Dieter Lebbe, executive producers/producers. Virtual Production/Previs/VFX Impossible Objects, Los Angeles Joe Sill, exec producer & director; Jerad Anderson, exec producer; Luc Delamare, virtual production supervisor & cinematographer; Jonathan Yomayuza, Unreal Engine technical director; Kevin Stewart, Unreal Engine operator; Eric Ro, live action line producer; Tye Whipple, live action production design; Daichi Sakane, environment artist; Chris Lesage, character rigging artist; Abraham Leal, Michele Ahn, character texture artists; Joan Borguno, Alex Alvarez, Tyler Mele, Maxi Keller, character animators. Color/Post Ethos Studios James Drew, exec producer; Natasha Sattler, head of production; Sasrah James, post producer; Brian Reiss, editor; Kaitlyn Battistelli, colorist. Music/Sound Yessian Music, Los Angeles David Gold, Katie Overcash, exec producers; Andy Grush, creative director; Marc Jacobs, composer; Lars Makie, music supervision; Jeff Dittenber, sound design & logo sound mnemonic design; Ben Lantz, sound design; Farin Hoover, additional sound design & music edits; Brian Yessian, chief creative officer; Michael Yessian, head of production. Audio Post Lime Studios, Santa Monica, Calif. Joel Waters, mixer; Collin Thomas, audio assistant; Susie Boyajan, exec producer; Kayla Phungglan, sr. producer.
Cannes Gold Lion Film Craft winners “Robbery” and “Funeral” for AXE deodorant were standout ads last year, adroitly blending humor with the brand’s signature edge.
Now, creative agency LOLA MullenLowe in Madrid reunites with Belgian directing duo Lionel Goldstein (Joe Vanhoutteghem and Koen Mortier) to deliver a new campaign for AXE, which explores the theme of sweetness but with an unexpected twist. “The Power of Sweetness” campaign spots subvert traditional notions of charm and kindness, offering a version of “sweet” that’s quite a departure from the norm, staying true to Axe’s playful, irreverent tone while keeping audiences laughing.
In this spot titled “Dog,” man’s best friend is anything but, jealous of an AXE body fragrance-wearing gent who’s courting the canine’s beloved woman owner. We see how sweetness can turn sour when dog takes sweet revenge on the woman’s beau.
Repped by Slim Pictures in the U.S., Lionel Goldstein directed the latest package of AXE spots via Belgium-headquartered production house CZAR.
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