Teaming with creative agency partner OMC, consisting of DDB Chicago and Critical Mass, Skittles rolled out a campaign to playfully spotlight what is often dubbed “Gen Z’s commitment paralysis” by asking them to commit to their love for the brand in the most extreme ways possible.
Case in point is this spot titled “Youth,” directed by Andreas Nilsson of Biscuit Filmworks. The film introduces us to a grandson who willingly gives up his youth to his grandma in exchange for her delicious fruity Skittles. It’s a unique and twisted take on commitment that perfectly embodies the Skittles brand.
Colin Selikow, chief creative officer, DDB Chicago, said, “We’re thrilled to create another iteration of our ‘Verb the Rainbow. Taste the Rainbow’ platform, bringing a new way to connect with Gen Z in the absurd fashion Skittles is famous for. Our latest film “Youth” brings a classic Skittles vibe to a new generation of fans, giving them the most nonsensical way to commit to the brand.”
Credits
Client Mars Wrigley, Skittles Agency OMC (DDB Chicago and Critical Mass) Jaime McGill, head of strategy; Kathryn Swiston, group strategy director; Colin Selikow, chief creative officer; Andrew Lavery, VP, executive creative director; Brian Culp, Katie Bero, group creative directors; Jeff Hodgson, Eli Ferrer, creative directors; Annie Larimer, head of production; Katie Shutt, sr. producer. Production Company Biscuit Filmworks Andreas Nilsson, director; Shawn Lacy, founding partner; Holly Vega, exec producer; Jeff McDougall, producer; Sean Moody, head of production; Peter Deming, DP; Francois Jordaan, production designer. Editorial Cut+Run Ben Campbell, editor; Conor O’Sullivan, Lawrence Lakshmanan, assistant editors; Amburr Farls, managing partner/exec producer; Brady Fiero, head of production; Brian Mulvey, Ellie Ware, producers. Postproduction/VFX BaconX Jonas Drehn, VFX supervisor/on-set supervisor; Lorene Lescanne, exec producer; Rike Gjerlov Hansen, head of production; Morten Stahlhut, VFX producer; Hannibal Lang, colorist; Oliver Buus, lead compositor; Mikkel Hansen, Warwick Campbell, Dan Dirckinck-Holmfeld, Kai Hauswirth, compositors; Thomas Haas-Christensen, CG lead; Andriy Bilichenko, Victor Skarbye, Niels Träff, Rickard Didriksson, Marie Alsing, CG artists; Soren Knudsen, Oliver Wozny, conform; QL Beans, matchmove. Finishing Significant Others Justin Brukman, managing director; Alyssa St. Vincent, exec producer; Alexandra Leal, head of production; Dirk Greene, executive creative director; Phil Brooks, head of design; Nico Johnson, jr. VFX artist; Kogan Li, VFX assist; Caroline Goujard, sr. VFX producer; Kyla Amols, VFX producer; Hoa Vu, associate producer. Audio Omnicom Studios Justin Mayer, mixer/sound designer; Tom Syoen, studio producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
