Tom Kuntz of MJZ directed this latest installment featuring The Man Your Man Could Smell Like, this time placing him in Fiji, a fresh locale inspiring a new scent for Old Spice deodorant, body spray and body wash. Isaiah Mustafa once again is “the man.” Agency is Wieden+Kennedy, Portland, Ore.
Credits
Agency: Wieden+Kennedy | Portland Jason Bagley, Eric Baldwin, creative directors; Eric Kallman, Craig Allen, copywriters/art directors; Corey Bartha, producer; Mark Fitzloff, Susan Hoffman, executive creative directors; Ben Grylewicz, executive producer. Production Company: MJZ Tom Kuntz, director; Neil Shapiro, DP; Jeff Scruton, executive producer; Scott Kaplan, producer. Editorial: Rock Paper Scissors Carlos Arias, editor; Angela Dorian, post producer. Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist. Music: Stimmung Zach Ships, composer; Gus Koven, sound designer; Jack Catlin, producer. Audio: Lime Studios Mark Meyuhas, mixer.
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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