In one of the :30s for Old Spice featuring Will Ferrell, the comedian who is starring in Semi-Pro signs an autograph for a young fan before he tells him about the benefits of Old Spice. The spot, which plays on TV and online at www.oldspice.com, was created and produced by Wieden + Kennedy and shot on film. The spot comes from a campaign of 13 executions, some for TV and all for online.
Credits
Agency: Wieden + Kennedy, Inc. Jelly Helm, Steve Luker, executive creative directors; Mark Fitzloff, Monica Taylor, creative directors; Jordi Martinez, director of creative technology; Ginger Robinson, copywriter; Chris Larson, art director; Laurie Brown, programmer; Sarah Shapiro, director; Marcelino Alvarez, Kris Hanson, executive content producers; Jolly Banjerjee, content producer
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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