People are put in animated environments and on wild animated rides in this spot which "revs things" up in terms of fashion and style. MassMarket served as VFX/animation house. Roman Coppola of The Directors Bureau directed. Agency is Chandelier Creative, NY.
Credits
Client: Old Navy Agency: Chandelier Creative, New York. Sara Fisher, managing director; Jill Andresevic, producer; Zan Goodman, Michael Scanlon, art directors; Richard Christiansen, executive creative director. Production Company: The Directors Bureau Roman Coppola, director; Lisa Margulis, Elizabeth Minzes, exec producers; Eric Sedorovitz, producer. Postproduction: Color Collective Visual Effects: MassMarket Louisa Cartwright, EP; Jeff Wolfe, Bridgette Spalding, VFX producers/editorial producers; Lucas Borras, animation directors; Andy Baker, animation director/animator; Hattie Stewart, illustrations; Andy Rementer, type illustrations; Luca Vitale, Dennis Moran, Jessica Milazzo, Blake Patrick, Winnie Tom, Maya Edelman, Harry Teitelman, animators; Joe Ball, Zack Williams, Warren Paleos, Aska Otake, compositors; Cass Vanini, editor.
Discipline:Visual Effects
Media Type:Commercial: Television
ScreenWork Categories:Commercial
Screenwork Type:Top Ten Chart
Director Zack Seckler Shares Secret Password, Gets Us Into The Dollar Shave Club
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
Read MoreMySHOOT Profiles
Add A Comment