A series of scenes of highway are shown as a child’s voice sings ring around the rosy. A dog runs along side a busy highway. A traffic jam. a child blowing bubbles out the window of an SUV. In the Last Chance Barr & Grille a pretty waitress serves bottled beer as the child sings “all fall down.” Most of the patrons are smoking and drinking. The viewer now sees how the scenes are connected. Police rush to the source of the traffic jam to assist paramedics put people on stretchers. A roadside sign says “The air in a smoky bar is up to 50X more toxic. Just imagine if you worked there.”
Credits
Agency: Northlich Chris Dye and Eric Thompson, art directors; Sarah Lyons, copywriter; Diane Frederick, producer Production Company: HKM Productions Nelson Cabrera, director; Carl Swan, executive producer; Eric Escott, producer; Jesse Green, DP Editorial: red echo post, llc Tate Webb, editor Postproduction: Cineworks Digital Studios, Inc. John Palmisano, colorist Visual Effects: red echo post, llc Scott Thierauf, Maya CGI artist Music: Sound Images, Inc. Rob Fedders, composer; Jack Streitmarter, producer Audio: Sound Images, Inc. Grant Kattmann, audio mixer/sound designer
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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