For the first time, a young man, Daniel Parinas, invites his friends to meet his family at a get-together fueled by a “recipe for magic”: Pancit, oxtail and ice-cold Coca-Cola.
This “Like Family” film for Coke out of Ogilvy New York and Hogarth New York depicts the joy of family and friends coming together for the first time. The music too is part of the celebration–created by Yessian Music, with Samuel Bellingham and Jeff Dittenber serving, respectively, as composer and director of sound design.
Credits
Client Coca-Cola Agency Ogilvy New York Peter Nordstrom, Jonathan Yurek, creative directors; Laura Ting, associate creative director. Production Agency Hogarth New York Tania Sethi, chief production officer; Dena Lenard, Bronwen Lonsdale, executive producers. Music & Sound Design Yessian Music New York Samuel Bellingham, composer; Jeff Dittenber, director of sound design; Trevor Skerbe, additional sound design; Marlene Bartos, managing director/exec producer; Jerry Krenach, global head of creative development; Matt Nelson, exec producer; Jessica Glowacki, associate producer; Brian Yessian, chief creative officer; Michael Yessian, head of production. Audio Post Vinyl Mix, New York Weston Fonger, mixer; Angelina Powers, audio post producer; Marlene Bartos, managing director/exec producer.
Directed by Rich Hall via Riff Raff Films for Wieden+Kennedy Amsterdam, this Nike film--titled “The Five Stages of Haaland”--reimagines a one-on-one battle through the goalkeeper’s perspective, dramatizing his psychological descent through the five stages of grief with Erling Haaland, the Norwegian soccer superstar, charging toward him.
Haaland scoring a goal is inevitable and the goalie knows it, experiencing the five stages-Denial, Anger, Negotiation, Despair and finally Acceptance. The hyper-stylized processing of the five stages with Haaland’s onslaught unfolding before our eyes blends cinematic intensity and humor, delivering a fresh exhilarating, tongue-in-cheek take on sports advertising.
