For the first time, a young man, Daniel Parinas, invites his friends to meet his family at a get-together fueled by a “recipe for magic”: Pancit, oxtail and ice-cold Coca-Cola.
This “Like Family” film for Coke out of Ogilvy New York and Hogarth New York depicts the joy of family and friends coming together for the first time. The music too is part of the celebration–created by Yessian Music, with Samuel Bellingham and Jeff Dittenber serving, respectively, as composer and director of sound design.
CreditsClient Coca-Cola Agency Ogilvy New York Peter Nordstrom, Jonathan Yurek, creative directors; Laura Ting, associate creative director. Production Agency Hogarth New York Tania Sethi, chief production officer; Dena Lenard, Bronwen Lonsdale, executive producers. Music & Sound Design Yessian Music New York Samuel Bellingham, composer; Jeff Dittenber, director of sound design; Trevor Skerbe, additional sound design; Marlene Bartos, managing director/exec producer; Jerry Krenach, global head of creative development; Matt Nelson, exec producer; Jessica Glowacki, associate producer; Brian Yessian, chief creative officer; Michael Yessian, head of production. Audio Post Vinyl Mix, New York Weston Fonger, mixer; Angelina Powers, audio post producer; Marlene Bartos, managing director/exec producer.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More