For the first time, a young man, Daniel Parinas, invites his friends to meet his family at a get-together fueled by a “recipe for magic”: Pancit, oxtail and ice-cold Coca-Cola.
This “Like Family” film for Coke out of Ogilvy New York and Hogarth New York depicts the joy of family and friends coming together for the first time. The music too is part of the celebration–created by Yessian Music, with Samuel Bellingham and Jeff Dittenber serving, respectively, as composer and director of sound design.
Credits
Client Coca-Cola Agency Ogilvy New York Peter Nordstrom, Jonathan Yurek, creative directors; Laura Ting, associate creative director. Production Agency Hogarth New York Tania Sethi, chief production officer; Dena Lenard, Bronwen Lonsdale, executive producers. Music & Sound Design Yessian Music New York Samuel Bellingham, composer; Jeff Dittenber, director of sound design; Trevor Skerbe, additional sound design; Marlene Bartos, managing director/exec producer; Jerry Krenach, global head of creative development; Matt Nelson, exec producer; Jessica Glowacki, associate producer; Brian Yessian, chief creative officer; Michael Yessian, head of production. Audio Post Vinyl Mix, New York Weston Fonger, mixer; Angelina Powers, audio post producer; Marlene Bartos, managing director/exec producer.
Plant-based food brand THIS™ is bringing its trademark humor to TV screens during Veganuary with the debut advertising campaign from its new creative agency, London-based St Luke’s.
Centerpiece of the campaign is this film directed by Glenn Kitson through St. Luke’s in-house production studio, Apostle Studios.
Shot in a mockumentary style complete with hand-held camera work on 35mm film, it stars a glamorous and very upbeat real estate agent who loves being at the top of her profession. She then reveals how after just one taste of the juicy, award-winning THIS™ Isn’t Pork Sausages, things changed. If meat-free sausages can taste this good, she reasons, then absolutely anything is possible. And with a flash, our estate agent has decided to become a wingsuit flyer--with somewhat unfortunate consequences.
Nonetheless, she remains cheerful, and the film finishes with the line “THIS Changes Everything*” along with a disclaimer that “everything” does not include wingsuit flying abilities.
