Luke Janin of Irresistible Films directed and Gabriel De La Mora of Crew Cuts edited this colorful spot from Ogilvy & Mather for client Perrier showcasing artist AkaCorleone and his crew.
The Perrier can designs and sparkling mineral water flavors inspire AkaCorleone’s creative vision to spray paint a white house, demonstrating his illustration acumen.
Credits
Client Nestle Waters North America–Perrier Agency Ogilvy & Mather Robert Balog, Jeff Leaf, group creative directors; Andrew Miller, sr. art director; Dan Winikur, copywriter; Sarissa Karnbach, sr. producer; Michael Freeman, music producer. Production Irresistible Films Luke Janin, director; Matt Nelson, exec producer. Production Services Pollution Studios Asher Brown, Aviv Russ, exec producer. Editorial Crew Cuts Gabriel De La Mora, editor; Ben Willis, assistant editor; Sara Arnold, producer; Amar Lal, sound design; Dulany Foster IV, Delaney Porter, conform/composite. Color Nice Shoes Chris Ryan, colorist
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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