Luke Janin of Irresistible Films directed and Gabriel De La Mora of Crew Cuts edited this colorful spot from Ogilvy & Mather for client Perrier showcasing artist AkaCorleone and his crew.
The Perrier can designs and sparkling mineral water flavors inspire AkaCorleone’s creative vision to spray paint a white house, demonstrating his illustration acumen.
Client Nestle Waters North America–Perrier Agency Ogilvy & Mather Robert Balog, Jeff Leaf, group creative directors; Andrew Miller, sr. art director; Dan Winikur, copywriter; Sarissa Karnbach, sr. producer; Michael Freeman, music producer. Production Irresistible Films Luke Janin, director; Matt Nelson, exec producer. Production Services Pollution Studios Asher Brown, Aviv Russ, exec producer. Editorial Crew Cuts Gabriel De La Mora, editor; Ben Willis, assistant editor; Sara Arnold, producer; Amar Lal, sound design; Dulany Foster IV, Delaney Porter, conform/composite. Color Nice Shoes Chris Ryan, colorist
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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