Luke Janin of Irresistible Films directed and Gabriel De La Mora of Crew Cuts edited this colorful spot from Ogilvy & Mather for client Perrier showcasing artist AkaCorleone and his crew.
The Perrier can designs and sparkling mineral water flavors inspire AkaCorleone’s creative vision to spray paint a white house, demonstrating his illustration acumen.
Client Nestle Waters North America–Perrier Agency Ogilvy & Mather Robert Balog, Jeff Leaf, group creative directors; Andrew Miller, sr. art director; Dan Winikur, copywriter; Sarissa Karnbach, sr. producer; Michael Freeman, music producer. Production Irresistible Films Luke Janin, director; Matt Nelson, exec producer. Production Services Pollution Studios Asher Brown, Aviv Russ, exec producer. Editorial Crew Cuts Gabriel De La Mora, editor; Ben Willis, assistant editor; Sara Arnold, producer; Amar Lal, sound design; Dulany Foster IV, Delaney Porter, conform/composite. Color Nice Shoes Chris Ryan, colorist
FCB Health New York, an IPG Health company, and SAFE Project have joined forces to create “The Snowball,” a short film that spotlights winter as a common catalyst for dangerous increases in alcohol consumption. In collaboration with creative studio LOBO, “The Snowball” combines a compelling visual metaphor with cutting-edge animation and a haunting soundtrack from Billie Holiday.
As millions embrace “Dry January,” the onset of colder, shorter winter days still leads to an uptick in alcohol misuse, which can lead to liver cirrhosis and other medical maladies and dangerous consequences for one’s life. Speaking to casual drinkers, “The Snowball” visually illustrates how anyone is at risk of becoming addicted to alcohol during this time of year when external climate variables can lead to excess consumption, even if the drinker does not immediately realize it.
Making good on the metaphor, the film follows one man as a quick liquor run gradually devolves into a full-blown addiction as a snowball gradually grows beside him, engulfing his whole life and eventually causing his demise. Set to the tune of Billie Holiday’s “Everything I Have Is Yours,” the film’s pathos is drawn from the sonic integrity of Holiday’s original recording maintained in the sound design as well as the singer’s tragic battle with substance abuse.
This entirely animated film was created using a hands-on, collaborative process rooted in traditional animation techniques, with every aspect of the artwork creation, design, and craftsmanship crafted entirely by human hands. AI-driven tools and processes were brought in during the animation rendering stage, helping the film achieve a distinct visual style that would have been difficult to achieve through... Read More
