This action-packed, lightly branded short film titled Lifeline, from Ogilvy & Mather for client Qualcomm, stars Olivia Munn (Magic Mike, The Newsroom, New Girl) and Leehom Wang (the “Justin Bieber” of China).
Wang stars as Kai who sets out to rescue his missing girlfriend (Munn) with the help of Qualcomm mobile device technology. This entertainment piece serves to highlight the power of the Qualcomm Snapdragon 820 mobile processor. The majority of the film is shot in Mandarin with English subtitles as a way to appeal to and drive awareness of the technology within the Chinese market, among a larger global audience.
Armando Bo (an Original Screenplay Oscar winner for Birdman) directed the 30-minute online film via Anonymous Content.
Credits
Client Qualcomm Agency Ogilvy & Mather Teddy Lynn, chief creative officer; Mark Himmelsbach, president, content & social; Aaron Mosher, David Yankelewitz, group creative directors; Bastian Baumann, Chris Rowson, creative directors; Andrew Miller, Lauren Van Aswegen, sr. art directors; Peter Nordstrom, Dan Winikur, Tim Stiefler, copywriters; Robyn Makinson, Weston Doty, Joao Magalhaes, Austin Hoyt, designers; Matt Bonin, chief production officer; Nicole Severi, producer, special projects; Karl Westman, director of music; Patrick Oliver, music producer; Dan Kawasaki, director, user experience; Sebastian Aresco, director, project management. Production Anonymous Content Armando Bo, director; Vincent Landay, producer; Eric Stern, exec producer; Javier Julia, DP.
Comcast and Xfinity have released this short, “Stay Connected to Your Dreams,” to celebrate the November 22 release of Universal Pictures’ feature film Wicked.
Wicked, the untold story of the witches of Oz, based on the generation-defining blockbuster stage musical, stars Cynthia Erivo and Ariana Grande. This short follows their journeys from childhood to present day, where they take on the iconic roles of Elphaba and Glinda, respectively. Along the way, Wicked fans will be delighted by Easter eggs, including props from the film and Broadway show, and will experience emotional, real-life moments featuring the two stars. The short film was unveiled today (11/12) on Erivo and Grande’s social channels and can be viewed across television, social media and on an Xfinity site.
“Stay Connected to Your Dreams,” which is directed by Wicked DP Alice Brooks, ASC (via production house Superprime) in collaboration with Wicked director Jon M. Chu, taps into the power of connection, friendship and achieving your dreams. It begins with Grande and Erivo’s childhoods, and how Wicked fueled their love for music and film. It then moves through their teen years and into adulthood where Grande shared the fateful tweet in 2011 that playing Glinda in Wicked would be her dream role. The short film concludes with the actual footage from the videoconferencing call back in 2021, where both women learned they’ve been cast in the coveted roles of Elphaba and Glinda.
In addition, the short film will be the first-ever 4DX spot shown across the country. Theater-goers will feel the magic of Oz, complete with an immersive cinema experience combining on-screen visuals with synchronized motion seats... Read More
