This action-packed, lightly branded short film titled Lifeline, from Ogilvy & Mather for client Qualcomm, stars Olivia Munn (Magic Mike, The Newsroom, New Girl) and Leehom Wang (the “Justin Bieber” of China).
Wang stars as Kai who sets out to rescue his missing girlfriend (Munn) with the help of Qualcomm mobile device technology. This entertainment piece serves to highlight the power of the Qualcomm Snapdragon 820 mobile processor. The majority of the film is shot in Mandarin with English subtitles as a way to appeal to and drive awareness of the technology within the Chinese market, among a larger global audience.
Armando Bo (an Original Screenplay Oscar winner for Birdman) directed the 30-minute online film via Anonymous Content.
Credits
Client Qualcomm Agency Ogilvy & Mather Teddy Lynn, chief creative officer; Mark Himmelsbach, president, content & social; Aaron Mosher, David Yankelewitz, group creative directors; Bastian Baumann, Chris Rowson, creative directors; Andrew Miller, Lauren Van Aswegen, sr. art directors; Peter Nordstrom, Dan Winikur, Tim Stiefler, copywriters; Robyn Makinson, Weston Doty, Joao Magalhaes, Austin Hoyt, designers; Matt Bonin, chief production officer; Nicole Severi, producer, special projects; Karl Westman, director of music; Patrick Oliver, music producer; Dan Kawasaki, director, user experience; Sebastian Aresco, director, project management. Production Anonymous Content Armando Bo, director; Vincent Landay, producer; Eric Stern, exec producer; Javier Julia, DP.
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
