This action-packed, lightly branded short film titled Lifeline, from Ogilvy & Mather for client Qualcomm, stars Olivia Munn (Magic Mike, The Newsroom, New Girl) and Leehom Wang (the “Justin Bieber” of China).
Wang stars as Kai who sets out to rescue his missing girlfriend (Munn) with the help of Qualcomm mobile device technology. This entertainment piece serves to highlight the power of the Qualcomm Snapdragon 820 mobile processor. The majority of the film is shot in Mandarin with English subtitles as a way to appeal to and drive awareness of the technology within the Chinese market, among a larger global audience.
Armando Bo (an Original Screenplay Oscar winner for Birdman) directed the 30-minute online film via Anonymous Content.
Credits
Client Qualcomm Agency Ogilvy & Mather Teddy Lynn, chief creative officer; Mark Himmelsbach, president, content & social; Aaron Mosher, David Yankelewitz, group creative directors; Bastian Baumann, Chris Rowson, creative directors; Andrew Miller, Lauren Van Aswegen, sr. art directors; Peter Nordstrom, Dan Winikur, Tim Stiefler, copywriters; Robyn Makinson, Weston Doty, Joao Magalhaes, Austin Hoyt, designers; Matt Bonin, chief production officer; Nicole Severi, producer, special projects; Karl Westman, director of music; Patrick Oliver, music producer; Dan Kawasaki, director, user experience; Sebastian Aresco, director, project management. Production Anonymous Content Armando Bo, director; Vincent Landay, producer; Eric Stern, exec producer; Javier Julia, DP.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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