This action-packed, lightly branded short film titled Lifeline, from Ogilvy & Mather for client Qualcomm, stars Olivia Munn (Magic Mike, The Newsroom, New Girl) and Leehom Wang (the “Justin Bieber” of China).
Wang stars as Kai who sets out to rescue his missing girlfriend (Munn) with the help of Qualcomm mobile device technology. This entertainment piece serves to highlight the power of the Qualcomm Snapdragon 820 mobile processor. The majority of the film is shot in Mandarin with English subtitles as a way to appeal to and drive awareness of the technology within the Chinese market, among a larger global audience.
Armando Bo (an Original Screenplay Oscar winner for Birdman) directed the 30-minute online film via Anonymous Content.
Credits
Client Qualcomm Agency Ogilvy & Mather Teddy Lynn, chief creative officer; Mark Himmelsbach, president, content & social; Aaron Mosher, David Yankelewitz, group creative directors; Bastian Baumann, Chris Rowson, creative directors; Andrew Miller, Lauren Van Aswegen, sr. art directors; Peter Nordstrom, Dan Winikur, Tim Stiefler, copywriters; Robyn Makinson, Weston Doty, Joao Magalhaes, Austin Hoyt, designers; Matt Bonin, chief production officer; Nicole Severi, producer, special projects; Karl Westman, director of music; Patrick Oliver, music producer; Dan Kawasaki, director, user experience; Sebastian Aresco, director, project management. Production Anonymous Content Armando Bo, director; Vincent Landay, producer; Eric Stern, exec producer; Javier Julia, DP.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
