From Silicon Valley to business media to our culture at-large, talk of the latest trend or “the next big thing” often results in a lot of fluff and little substance. For people who work in information technology, the pressure to be “future-facing” can be especially intense. Tech solutions provider CDW understands the challenges their IT customers face in staying up to date. To demonstrate that CDW can help them separate the hype from reality, Ogilvy Chicago created workplace “modernization guru” Future Strong, CEO and founder of company Modern Modernization Today.
The tongue-in-cheek effort launches with an unbranded three-minute film that introduces Strong, played by actor Damian Young (Ozark, House of Cards) and his unconventional approach to business modernization. The film was directed by Jess Coulter of O Positive and shot in Los Angeles. Coulter earned a slot earlier this year in SHOOT's New Directors Showcase.
The film drives to campaign website featuring a digital catalog of “the edgiest cutting-edge” products, as well as legitimate tech solutions from CDW designed to help companies modernize “the right way.”
It’s part of CDW’s long-running “People Who Get IT” campaign and is running in digital and social media as well as radio and TV, into 2020.
Client CDW Agency Ogilvy Chicago Dave Loew, executive creative director; Pat Seidel, Chris Rose, Joe Ondrla, creative directors; Mike Diedrich, executive producer. Production O Positive Jess Coulter, director; Ralph Laucella, Marc Grill, exec producers; Devon Clark, producer; Eric Steelberg, DP. Editorial Optimus Matt Glover, editor; Tracy Spera, exec producer. Editorial Eyepatch@Ogilvy Chris Mines, editor; Corby Dodge, exec producer. Music Human Justin Hori, composer; James Wells, exec producer.
Vanish, BETC Havas and LOBO Reveal The Invisible Stains Of Bullying
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More