From Silicon Valley to business media to our culture at-large, talk of the latest trend or “the next big thing” often results in a lot of fluff and little substance. For people who work in information technology, the pressure to be “future-facing” can be especially intense. Tech solutions provider CDW understands the challenges their IT customers face in staying up to date. To demonstrate that CDW can help them separate the hype from reality, Ogilvy Chicago created workplace “modernization guru” Future Strong, CEO and founder of company Modern Modernization Today.
The tongue-in-cheek effort launches with an unbranded three-minute film that introduces Strong, played by actor Damian Young (Ozark, House of Cards) and his unconventional approach to business modernization. The film was directed by Jess Coulter of O Positive and shot in Los Angeles. Coulter earned a slot earlier this year in SHOOT's New Directors Showcase.
The film drives to campaign website featuring a digital catalog of “the edgiest cutting-edge” products, as well as legitimate tech solutions from CDW designed to help companies modernize “the right way.”
It’s part of CDW’s long-running “People Who Get IT” campaign and is running in digital and social media as well as radio and TV, into 2020.
Client CDW Agency Ogilvy Chicago Dave Loew, executive creative director; Pat Seidel, Chris Rose, Joe Ondrla, creative directors; Mike Diedrich, executive producer. Production O Positive Jess Coulter, director; Ralph Laucella, Marc Grill, exec producers; Devon Clark, producer; Eric Steelberg, DP. Editorial Optimus Matt Glover, editor; Tracy Spera, exec producer. Editorial Eyepatch@Ogilvy Chris Mines, editor; Corby Dodge, exec producer. Music Human Justin Hori, composer; James Wells, exec producer.
Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More