The Body Shop is relaunching a 100% rejuvenated Body Butter with a North American campaign featuring this music video anthem, “Spread Love.”
Created by women-owned agency Odysseus Arms, Spread Love is the music clip directed by Alan Ferguson (known for his work with Beyonce, Lizzo and Janelle Monáe), famed choreographer Jemel McWilliams, and a cast of diverse TikTok creators–who bring to life the idea that taking care of yourself allows you to spread love and positive influence out in the world. Beacon Street Studios served as music/sound house for the video.
“Spread Love” was born from Odysseus Arms’ strategic process called Third3ye™, which builds campaigns around participation and feedback from real people. A diverse group of young, smart, and ethically-engaged women aged 20-24 (The Body Shop’s target audience) advised on everything from the Body Butter product to product messages and scent preferences. They also evaluated a range of creative campaign ideas, with “Spread Love” being the clear winner that resonated the most due to its motivating and participatory approach. Third3ye™ is a collaborative process that puts empathy and the people the agency is creating for at the center.
Credits
Client The Body Shop Agency Odysseus Arms, San Francisco Libby Brockhoff, co-founder, CEO, head of art; Franklin Tipton, co-founder, chief creative officer, head of copy; Jeff Kwiatek, associate creative director; Shirley Liang, producer; Jim Nelson, Gabriel Longhini Barberio, copywriters; Bruno Pepe, art director. Production SecretDoor LA Alan Ferguson, director; Molly Bohas, exec producer; Alex P. Wilson, line producer; Tehillah De Castro, DP; Jemel McWilliams, choreographer; Wintter Alex, head wardrobe stylist; Paua Loos, production designer. Mel Anderson, first AD; Ruby Green, production manager; Otibho Okojie, production coordinator. Editorial Sunset Edit Deji LaRay, editor. TikTok Content Creators Cast Tracy “OJ” Joseph, Layla Muhammed, Sunjai Williams, Amari Smith. Dance Cast Marri Cleghorn, Sadyr Diouf, Corynn Gearheart, Lila Jackson, Tajzon James, Tammuz Lee, Jacqueline “Jackie” Pipkins, LaSoul the Pale Horst, Russell Ridgeway, Tatiana Tovar, Bianca Vallar, Jai Yunae, Sterling Amara. Music/Sound Beacon Street Studios, Venice, Calif. Beacon Street Studios, “Spread Love” song, featuring DJ Biff Chitlins Audio Post Sunset Edit, Los Angeles Deji LaRay, mixer
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
