Elias served as music/sound house on this piece which both visually reveals and romances the Oculus VR headset before taking us on a high octane virtual realtity journey into a video game-like battle/confrontation.
Aladino Debert of Mothership directed this client-direct project and also served as VFX supervisor for Digital Domain.
Client Oculus Music/Sound: Elias, bicoastal Vicki Ordeshook, executive producer; Vincenzo LoRusso, executive creative director; E. Tyler Harp, music supervisor; Audio Post: Elias, bicoastal Evan Wood, mixer Agency: none (client-direct project) Production: Mothership Media, Inc., Los Angeles Aladino Debert, director. VFX Digital Domain, Aladino Debert, VFX supervisor.
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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