An animated video for O’Charley’s restaurants focuses on a roll, a customer favorite that is the centerpiece of the chain’s current ad campaign. The video, based on a book created by The Buntin Group and produced by Studio 11 Productions, includes text from the book and animated images of the roll, on a baking sheet and interacting with restaurant servers and a happy family. The animated video was created in Flash from hand drawn images.
Credits
Agency: The Buntin Group Matt Horton, executive creative director; David Kirkwood, creative director; Tyson Brown, assistant creative director; Devan Todd, designer Production Company: Studio 11 Productions Miki Lekic, producer
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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