Audi Global’s new online film #pickingteams sets FC Bayern Munich’s soccer stars loose on the streets of New York City. With the help of Audi connect, it’s Thiago and Boateng vs. Ribery and Vidal, picking the best civilians for a one-off game. O Positive’s Jonathan Klein directs this run-and-gun crowd piece for agency BBH Sport.
“Letting Audis and four of the best soccer players in the world loose on the streets of New York City was a wild affair,” Klein said. “But that kind of spontaneity and spirit is a gift to any filmmaker and could never be replicated regardless of how much planning you have.”
Credits
Client Audi Global Agency BBH Sport Ewan Patterson, creative director; Matthew Welch, Simon Welch, creatives Production O Positive London Jonathan Klein, director; Ralph Laucella, Marc Grill, exec producers; Nell Jordan, exec producer/line producer; Emily Fleischer, line producer; Brian Murray, DP. Postproduction Rock Paper Scissors Damion Clayton, editor; Eve Kornblum, exec producer; Lisa Barnable, Ashley Bartell, producers; Edward Reina, Flame artist. Telecine Company 3 Tim Masick, colorist.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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