Coming out of quarantine during the pandemic necessitates making some adjustments as evidenced by this Snickers spot in which a man is dressed for a Zoom meeting–when instead his visitors show up in person. As his wife and guests look on in amazement at this less than casually attired guy, the ad ends with the line “Maybe You Just Need A Snickers.”
The comedy commercial’s premise remains true to the brand’s long-running campaign depicting people who aren’t acting like themselves and need a Snickers.
Titled “First Visitors,” the :15 was directed by Jess Coulter of production house O Positive for agency BBDO New York. Coulter is an alum of the 2019 17th Annual SHOOT New Directors Showcase for Dunkin's "Drag."
Credits
Client Snickers Agency BBDO New York David Lubars, chief creative officer; Scott Mahoney, Dan Oliva, creative directors; Gianfranco Arena, Peter Kain, executive creative directors; Amy Wertheimer, EVP, group executive producer; Star Wingate-Bey, associate producer. Production O Positive Jess Coulter, director; Ralph Laucella, Marc Grill, exec producers; Devon Clark, producer; Brian Lannin, DP. Editorial/Post Mackenzie Cutler Mike Leuis, editor; Franklin Ponce, assistant editor; Gina Pagano, producer; Sam Shaffer, mixer. Color Company 3 Tim Masick, colorist
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
