Coming out of quarantine during the pandemic necessitates making some adjustments as evidenced by this Snickers spot in which a man is dressed for a Zoom meeting–when instead his visitors show up in person. As his wife and guests look on in amazement at this less than casually attired guy, the ad ends with the line “Maybe You Just Need A Snickers.”
The comedy commercial’s premise remains true to the brand’s long-running campaign depicting people who aren’t acting like themselves and need a Snickers.
Titled “First Visitors,” the :15 was directed by Jess Coulter of production house O Positive for agency BBDO New York. Coulter is an alum of the 2019 17th Annual SHOOT New Directors Showcase for Dunkin's "Drag."
Credits
Client Snickers Agency BBDO New York David Lubars, chief creative officer; Scott Mahoney, Dan Oliva, creative directors; Gianfranco Arena, Peter Kain, executive creative directors; Amy Wertheimer, EVP, group executive producer; Star Wingate-Bey, associate producer. Production O Positive Jess Coulter, director; Ralph Laucella, Marc Grill, exec producers; Devon Clark, producer; Brian Lannin, DP. Editorial/Post Mackenzie Cutler Mike Leuis, editor; Franklin Ponce, assistant editor; Gina Pagano, producer; Sam Shaffer, mixer. Color Company 3 Tim Masick, colorist
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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