Spectrum’s "Monsters" campaign created by agency Something Different continues with a couple of spots directed by David Shane of O Positive, including this piece titled “Gamer” which features the Vampire family coping with the horrors of bandwidth troubles and slow Internet from the phone company.
Mr. Vampire sidesteps Mrs. Vampire’s wishes to stop gaming night so she can go online and work. But if he stops the kids from gaming, he fears losing his title of “cool Dad.”
Client Charter Communications/Spectrum Agency Something Different Tommy Henvey, partner/chief creative; Patti McConnell, managing partner/executive producer; Richard Ryan, creative director; Garrett Crabb, sr. producer; Hanna Wexler, production coordinator. Production O Positive David Shane, director; Ralph Laucella, Marc Grill, exec producers; Ken Licata, exec producer/line producer; Dan Ouellette, production designer; Marlene Guidara, set decorator; Paul Linkogle, prop master; Ed French, special FX makeup; Linda Barcojo, makeup; Melissa Desrosiers, costume designer; Jacey Stamier, costumer. Postproduction Crew Cuts Craig Rohrer, editor; Cal Ciarcia, assistant editor; Nancy Jacobsen, partner/exec producer; Diana Seldin, producer; Stephanie Norris, post EFX producer. Music JSM Music Joel Simon, chief creative officer/composer; Seamus Kilmartin, composer; Jeff Fiorello, exec producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The filmโs protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a childโs life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace โ Preventive Programs, the founding organization of the โBullying-Free Schoolsโ program, which has been equipping institutions with resources to combat school violence for 12 years.
โResearch indicates that stains on a uniform can... Read More
