Spectrum’s "Monsters" campaign created by agency Something Different continues with a couple of spots directed by David Shane of O Positive, including this piece titled “Gamer” which features the Vampire family coping with the horrors of bandwidth troubles and slow Internet from the phone company.
Mr. Vampire sidesteps Mrs. Vampire’s wishes to stop gaming night so she can go online and work. But if he stops the kids from gaming, he fears losing his title of “cool Dad.”
Client Charter Communications/Spectrum Agency Something Different Tommy Henvey, partner/chief creative; Patti McConnell, managing partner/executive producer; Richard Ryan, creative director; Garrett Crabb, sr. producer; Hanna Wexler, production coordinator. Production O Positive David Shane, director; Ralph Laucella, Marc Grill, exec producers; Ken Licata, exec producer/line producer; Dan Ouellette, production designer; Marlene Guidara, set decorator; Paul Linkogle, prop master; Ed French, special FX makeup; Linda Barcojo, makeup; Melissa Desrosiers, costume designer; Jacey Stamier, costumer. Postproduction Crew Cuts Craig Rohrer, editor; Cal Ciarcia, assistant editor; Nancy Jacobsen, partner/exec producer; Diana Seldin, producer; Stephanie Norris, post EFX producer. Music JSM Music Joel Simon, chief creative officer/composer; Seamus Kilmartin, composer; Jeff Fiorello, exec producer.
How do you top one of the most viral brand videos ever made? Spoiler alert: you canโt. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical โClubโ that people would love to join while showcasing Dollar Shave Clubโs products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOTโs 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this โWelcome to the Clubโ spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
โThe Clubโ campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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