In light of celebrating International Women’s Day and Women’s History Month, a noted woman-owned and managed entertainment marketing company–NuContext headed by founder/EP Angela Guice–produced this year’s unprecedented Oscar promotional campaign for ABC Entertainment Marketing featuring three women hosts: Amy Schumer, Regina Hall and Wanda Sykes.
In this promo spot–directed by Mike Bernstein of NuContext–Schumer, Hall and Sykes talk about surpassing the performance of the previous year’s hosts–of course, the Oscars ceremony has gone hostless for the past few years running. From no hosts to three makes for a humorous promotional campaign.
Credits
Client ABC Entertainment Marketing Erin Weir, executive VP-marketing, ABC and General Entertainment; Aaron Goldman, EVP, creative content marketing at ABC, Hulu, Freeform, ABC News; Melissa King, VP, creative; Stephen Schwartz, creative director; Gennifer Leong-Alvarado, VP branding and design; Lucas P. Aragon, executive director, design at ABC Television; Lara Wickes, executive director; Sandy Christmas, associate director/special projects/production; Teeny Stillings, manager; Randy Jackson, Scott Bosely, associate producers; Katy Jones, production coordinator; Casey Schoch, production assistant; Chris Folkens, ABC creative; Simon Minho-Kim, director, branding & design; Brandy Ley, executive director, photo; Natalie Thompson, photo manager; Jason Letkiewicz, Sean Kunz, sr. writers/producers; Kent Rensing, writer/producer. Production Company NuContext Mike Bernstein, director; Angela Guice, exec producer; Chad Engel, producer; Tom Banks, DP; Brandeaux Tourville, assistant director; Marcelle Gravel, production designer; Rachel Oliver, production manager; Michael Rola, talent coordinator.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
