In light of celebrating International Women’s Day and Women’s History Month, a noted woman-owned and managed entertainment marketing company–NuContext headed by founder/EP Angela Guice–produced this year’s unprecedented Oscar promotional campaign for ABC Entertainment Marketing featuring three women hosts: Amy Schumer, Regina Hall and Wanda Sykes.
In this promo spot–directed by Mike Bernstein of NuContext–Schumer, Hall and Sykes talk about surpassing the performance of the previous year’s hosts–of course, the Oscars ceremony has gone hostless for the past few years running. From no hosts to three makes for a humorous promotional campaign.
Credits
Client ABC Entertainment Marketing Erin Weir, executive VP-marketing, ABC and General Entertainment; Aaron Goldman, EVP, creative content marketing at ABC, Hulu, Freeform, ABC News; Melissa King, VP, creative; Stephen Schwartz, creative director; Gennifer Leong-Alvarado, VP branding and design; Lucas P. Aragon, executive director, design at ABC Television; Lara Wickes, executive director; Sandy Christmas, associate director/special projects/production; Teeny Stillings, manager; Randy Jackson, Scott Bosely, associate producers; Katy Jones, production coordinator; Casey Schoch, production assistant; Chris Folkens, ABC creative; Simon Minho-Kim, director, branding & design; Brandy Ley, executive director, photo; Natalie Thompson, photo manager; Jason Letkiewicz, Sean Kunz, sr. writers/producers; Kent Rensing, writer/producer. Production Company NuContext Mike Bernstein, director; Angela Guice, exec producer; Chad Engel, producer; Tom Banks, DP; Brandeaux Tourville, assistant director; Marcelle Gravel, production designer; Rachel Oliver, production manager; Michael Rola, talent coordinator.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More