Created by agency David&Goliath, this short for Kia takes the guise of a summer blockbuster movie replete with car chases as a getaway driver and a romantic co-lead try to escape a life of crime. Carrying the tongue-in-cheek title of “The Features Film,” this short literally promotes Kia’s many vehicular features–ranging from safety to creature comfort and high performance tech that helps our heroes elude their crime syndicate pursuers.
The getaway couple hop into every feature-laden Kia they can get their hands on to outwit an endless array of desperate thugs and a menacing crime boss. The story unfolds across one night, as the getaway driver enlists eight “A-List” Kia models–Forte, Soul, Stinger, Niro EV, Niro HEV, Seltos, Sportage and Sorento–to help he and his accomplice make good their escape.
Making cameo appearances throughout the film are available key features, including: Remote Start; Remote Climate Control; Rear Cross-Traffic Alert; Rear Camera Display; Smart Trunk; Mood Lighting; Premium Audio Systems; Lane Keeping Assist, Long-Distance EV & Hybrid range; Cargo Space; Blind-Spot Collision-Avoidance Assist; and 365-Turbocharged engines, with each playing a pivotal role and adding nuanced layers of convenience, safety, technology and comfort throughout the film.
“Working on car advertising for the past 20+ years, when we think about creating ads, the convention has always been to highlight car features in a way that tells a compelling story,” said David Angelo, founder and creative chairman of David&Goliath. “In many cases, the car feature becomes so dominating that it overshadows the story and diminishes the impact of the concept. So we turned this convention on its head. And created an entire idea where not one, but 13 features would be ‘featured,’ in a highly watchable film that not only demonstrates capability, but also makes them the captivating lead ‘actors’ of the film.”
Ozan Biron directed “Features Film” via production company Slice.
