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    Not To Scale’s Elliot Lim Directs Charles Schwab’s “The Boy Who Asked Questions”

    By SHOOTUpdated:No Comments1337 Views

    This animated fable illustrates the value of asking questions, as we see a lad who benefits from deploying a question mark literally as a tool to help him along in life’s daily adventures.

    Elliot Lim directed the piece for Charles Schwab Corporation which is titled “The Boy Who Asked Questions.” The animation is appearing at Schwab-sponsored outdoor film events.

    To find the sweet spot between classic storybook drawings and something more modern, Lim created an illustrative animation that’s elegant, emotive, and deceptively simple. “I wanted to make sure the animation served the story, not distract from it,” explained Lim. “The execution needed to match the illustration style–no frills but smooth and precise.”

    Credits

    Client Charles Schwab Paul Cuneo, Julie Garner, creative directors; Lisa Mueller, digital creative director. Production/Design/Animation/VFX  Not To Scale Elliot Lim, director and design; Lauren Farrell, Katrina Lofaro, producers; Mark Airs, design; Blake Patrick, Jessica Milazzo, Tim Beckhardt, cel animation; Aaron Kemnitzer, Tyler Wergin, After Effects. (Toolbox: Photoshop, After Effects, Flash) Production TOT Industries, San Anselmo, Calif. Nina Rappaport Rowan, producer

     

     

     

    Media Type:Film: Short
    ScreenWork Categories:Short film
    Video Tags:Elliot LimNot To Scale



    Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care

    Wednesday, November 20, 2024

    The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.

    This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.

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