Directed by Le Cube through Not To Scale New York, this animation piece follows how a woman would spend 140 hours in Miami if she had the chance, her roost being a luxury Hyatt Hotel, Miami Beach's The Confidante. The woman’s account was the winning entry–conveyed in 140 characters or less on social media (Twitter, Instagram or Facebook)–in Hyatt’s “Tell Your Tale” contest. She explores different aspects of what the beautiful, art-deco inspired oasis has to offer.
Agency MullenLowe turned to Le Cube, a directing collective who via 2D animation depicted the woman’s adventure, bringing to life the cosmopolitan charm of Miami along with its glamour, deploying a vibrant pastel color palette in an authentic graphic illustration style.
Credits
Client Hyatt Agency MullenLowe Mark Wenneker, chief creative officer; David Weist, Tim Vaccarino, executive creative directors; Myles Allpress, Ben Salsky, creative directors; Nick Mathisen, Lisa Mathisen, associate creative directors; Tyson Schmitt, art director; Eugene Torres, copywriter; Liza Near, exec director of integrated production; Zeke Bowman, director of broadcast production; Trisha Dowley, sr. producer; Jennifer Dwyer, assistant producer. Production Not To Scale New York Le Cube (Juan Manuel Freire, Ralph Karam), directors; Eve Strickman, exec producer; Angela Foster, supervising producer; Ralph Karam, executive creative director; Gustavo Karam, Juan Manuel Freire, exec producers; Antonela Castro, Larissa Miranda, producers; Sergio Kechu, animation director; Andrea Devia, illustration; Cintia Czeszczwik, Katherine Pyor, Sara Boix, Guy Charnaux, Nata Metlukh, Francisco Luque, animation; Nata Metlukh, Sara Boix, Guy Charnaux, Juliana Gorgati, Juliana Culaciati, Julieta Soloaga, Florencia Laurenzi, Francisco Luque, Katherine Pyor, Eugenia Casal, Patricio Rey, clean up; Jardeson Rocha, Jules Guerin, compositing. Music/Sound Design Cachorro Loco
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
