The Great New York State Fair and Campbell Ewald approached Not To Scale New York to create a film inspired by the main reason people are drawn to the fair: fun!
Directed by Elliot Lim, the animated, illustrative spot extols the virtues of the event in a fun and humorous way, communicating a visiting family’s enjoyment there in relation to various activities and entertainment.
Lim introduces playful character design and bright colors in a warm and accessible art style, while humorous moments take place front and center as well as more subtly in the background.