The Great New York State Fair and Campbell Ewald approached Not To Scale New York to create a film inspired by the main reason people are drawn to the fair: fun!
Directed by Elliot Lim, the animated, illustrative spot extols the virtues of the event in a fun and humorous way, communicating a visiting family’s enjoyment there in relation to various activities and entertainment.
Lim introduces playful character design and bright colors in a warm and accessible art style, while humorous moments take place front and center as well as more subtly in the background.
CreditsClient Great New York State Fair Agency Campbell Ewald Antonio Burnett, producer. Production Not To Scale New York Elliot Lim, director; Eve Strickman, exec producer; Brittany Wimmer, producer; Alex Smith, Geoffrey McDowall, Stephen Vuillemin, Nicholas Brooks, sr. animators; Kehinde Omisore, animator; Rachel Rardin, compositor.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More