Yessian Music and a rendition of Cole Porter’s “Don’t Fence Me In” provided the musical backdrop to this spot in which people are chroncling their adventures with their Nokia phone, enjoying a sense of free spirit and freedom in the process. Malcolm Venville of Anonymous Content directed for Wieden+Kennedy New York. Mixer was Tom Jucarone of Sound Lounge, New York.
Credits
Agency: Wieden+Kennedy | New York. Kevin Proudfoot, executive creative director/creative director; Sean McLaughlin, copywriter; Lana Shahmoradian, art director; Kristen Larson, producer; Jerome Austria, executive creative director; Gary Krieg, head of content production; Annemarie Cullen, director of business affairs; Meredith Bergonzi, project manager. Production Company: Anonymous Content Malcolm Venville, director; Dave Morrison, exec producer; Mark Hall, producer; Max Malkin, DP. Editorial: Spot Welders Inc. Livio Sanchez, editor; Lynne Mannino, post producer; Joanne Ferraro, post exec producer. Visual Effects: Method Christina Sidoti, lead 3D artist; Chris Hunt, Flame artist; Christa Cox, Jay Lichtman, VFX producer. Music: Yessian Music Daniel Johnson, composer/singer; Brie Stoner, singer; Brian Yessian, creative director; Mary Ellen O’Brien, Marlene Bartos, producers;
Cole Porter’s “Don’t Fence Me In” (Warner/Chappell Music Publishing) Audio: Sound Lounge Tom Jucaron
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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