As song All Night Long by Lionel Richie is played the camera flips through dark night scenes illuminated by green light. The scenes are of nocturnal animals like mice, owls, frogs and bats dancing and lip-syncing to the music. An announcer says “energy meets soda, introducing Mountain Dew MDX. Be nocturnal.”
Credits
Agency: BBDO North America, Atmosphere BBDO Dave Lubars, chief creative officer; Bill Bruce, executive creative director; Peter Kain, associate creative director/copywriter; Gianfranco Arena, associate creative director/art director; Amy Wertheimer, senior producer; Loren Perkins, executive music producer. Editorial: Nomad Editorial Company Tom Muldoon, editor. Postproduction: Company 3 New York Tim Masick, colorist; Luana Ayres. Visual Effects: Framestore NY Maryanne Lauric and Murray Butler, Flame artists; Iggy Ayestaran, Seth Gollub and Irene Kim, CG animators; James Razzall, producer. Sound Design: Nomad Editorial Company Francois Blaignon, sound designer. Audio: Sound Lounge Tom Jucarone, mixer. Stock Footage: Nickerson Research Susan Nickerson, president.
Familiar Creatures Takes A Satirical Look At The Pressure To Share Photos For FamilyAlbum
The Japanese-based photo-sharing app FamilyAlbum, isn’t yet a household name in the U.S., but it does boast 23 million subscribers. To help break into the U.S., the brand recently teamed up with creative agency Familiar Creatures to launch its first major marketing campaign in the market. The campaign includes this :30--directed by Jordan Rodericks via SpangTV--which portrays the pressure a new mother faces as family and friends demand photos of her newborn, immediately after birth, reflecting the high expectations for immediate photo-sharing in today’s connected world. The satirical tone of the video is designed to capture the humor in real-life situations while promoting the user-friendly interface and stress-relief that FamilyAlbum provides along with free, unlimited storage. The campaign is tailored for busy families who want a straightforward solution to store and share important moments without overwhelming social media feeds or worrying about privacy. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/28140708/Family-Album.mp4"][/video] Read More
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