This :90 spot follows a man through a secluded laboratory as he pieces together the instructions to recreate his uncle’s greatest discovery–successful teleportation whereby in Star Trek fashion a person can instantly be “beamed” from one location to another.
But the downside is that this scientific breakthrough would eliminate automobile travel. So the inventor’s nephew decides to destroy any trace of the teleportation technology so he can continue to joyfully ride his new Volkswagen Golf GTE.
Noam Murro of Biscuit Filmworks directed this spot, titled “The Choice,” via production companies Wanda Paris and Biscuit for agency DDB Paris.
Client Volkswagen Agency DDB Paris Alexandre Herve, executive creative director; Elie Sachs, copywriter; Sophie Merges, producer. Production Wanda Paris/Biscuit Filmworks Noam Murro, director; Jerome Denis, producer; Mattias Montero, DP. Post MPC Paris George K, colorist; Franck Lambertz, VFX supervisor. Editorial Work London Neil Smith, editor.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More