This :90 spot follows a man through a secluded laboratory as he pieces together the instructions to recreate his uncle’s greatest discovery–successful teleportation whereby in Star Trek fashion a person can instantly be “beamed” from one location to another.
But the downside is that this scientific breakthrough would eliminate automobile travel. So the inventor’s nephew decides to destroy any trace of the teleportation technology so he can continue to joyfully ride his new Volkswagen Golf GTE.
Noam Murro of Biscuit Filmworks directed this spot, titled “The Choice,” via production companies Wanda Paris and Biscuit for agency DDB Paris.
Credits
Client Volkswagen Agency DDB Paris Alexandre Herve, executive creative director; Elie Sachs, copywriter; Sophie Merges, producer. Production Wanda Paris/Biscuit Filmworks Noam Murro, director; Jerome Denis, producer; Mattias Montero, DP. Post MPC Paris George K, colorist; Franck Lambertz, VFX supervisor. Editorial Work London Neil Smith, editor.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
