Register

    Noam Murro Directs Volkswagen’s “The Choice” For DDB Paris

    By SHOOTUpdated:No Comments1734 Views

    This :90 spot follows a man through a secluded laboratory as he pieces together the instructions to recreate his uncle’s greatest discovery–successful teleportation whereby in Star Trek fashion a person can instantly be “beamed” from one location to another.

    But the downside is that this scientific breakthrough would eliminate automobile travel. So the inventor’s nephew decides to destroy any trace of the teleportation technology so he can continue to joyfully ride his new Volkswagen Golf GTE.

    Noam Murro of Biscuit Filmworks directed this spot, titled “The Choice,” via production companies Wanda Paris and Biscuit for agency DDB Paris.
     

    Credits

    Client Volkswagen Agency DDB Paris Alexandre Herve, executive creative director; Elie Sachs, copywriter; Sophie Merges, producer. Production Wanda Paris/Biscuit Filmworks Noam Murro, director; Jerome Denis, producer; Mattias Montero, DP. Post MPC Paris George K, colorist; Franck Lambertz, VFX supervisor. Editorial Work London Neil Smith, editor.

    ScreenWork Categories:Commercial
    Screenwork Type:Top Spot
    Video Tags:DDB ParisNoam MurroVolkswagen



    Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care

    Wednesday, November 20, 2024

    The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.

    This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.

    Read More

    MySHOOT Profiles


    Add A Comment