As we approach Earth Day in April, FedEx has launched “Camper Scouts,” a spot in the “Where Now Meets Next” campaign from BBDO New York.
Directed by Noam Murro of Biscuit Filmworks, the film features a Camper Scout troop who spreads the word about a sustainable camping supply store to their entire global network after seeing a new FedEx EV parked out front. Such a dramatic increase in reach can be problematic for small businesses that are not prepared. Good thing FedEx has the network to help them deliver worldwide, while also making sustainability a priority with more electric vehicles and new reusable packaging. These sustainability efforts are part of the brand’s larger 2040 goal for carbon neutral operations.
The spot launches approximately one year after FedEx’s 2040 pledge and will continue to ramp up as we approach Earth Day in April.
CreditsClient FedEx Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Ketchum, Tom Godici, EVPs, executive creative directors; Greg Gerstner, Banks Noel, SVPs, creative directors; Alex Gianni, EVP director of content production; Maria Real, executive producer; Lizzy Lehn, producer; Julia Millison, sr. music producer. Production Company Biscuit Filmworks Noam Murro, director; Shawn Lacy, managing partner, exec producer; Andrew Travelstead, exec producer; Sean Moody, head of production; Emily Skinner, producer; Jennifer Berry, production supervisor. Editorial Rock Paper Scissors Damion Clayton, editor; Sebastian Zoltoff, assistant editor; Justin Kumpata, exec producer/head of production; Eve Kornblum, managing director; Adam Parker, producer. VFX Fancy VFX Randie Swanberg, executive creative director/founder; Alex Tracy, head of production; Graham Dunglinson, exec producer; Mario Caserta, owner/EVP, lead Flame artist; Janine Conway, sr. producer; Alanna Morton, production coordinator; Sungtae Will Kim, designer/2D animator; Mark Woit, Marc Goldfine, Flame artists; Andrew Santanastaso, tech ops. Color Color Collective Alex Bickell, colorist; Claudia Guevara, exec producer. Audio Heard City Keith Raynaud, mixer/sound designer; Sasha Awn, exec producer.
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
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