Directed by Noam Murro of Biscuit Filmworks for agency Merkley+Partners, this modern wintry love story takes place in the middle of a severe snowstorm as a boy tries to convince his father to drive him (in his Mercedes-Benz C-Class with 4MATIC all-wheel drive) to meet his first date at a movie theater. When they arrive and go inside, as expected, the theatre is totally empty. Despondent, the boy walks past his father and back out into the storm, his first date having not materialized. But then, heroically, through the heavy flakes of snow, the lights of an approaching Mercedes-Benz GLE appear in the distance.
The online :90, which has a :60 version for TV, is driven in part by the song “Make You Feel My Love” by Bob Dylan. Originally sung by Billy Joel in 1997, it was also covered by Adele in 2008. The version in “Snow Date” was performed by the group Sleeping At Last.
CreditsClient Mercedes-Benz USA Agency Merkley + Partners Andy Hirsch, chief creative officer/chairman; Eddie Van Bloem, group creative director/copywriter; Saks Afridi, group creative director/art director; Alex Kobak, sr. producer; Gary Grossman, director of broadcast production. Production Biscuit Filmworks Noam Murro, director; Simon Duggan, DP; Shawn Lacy, managing director; Rick Jarjoura, exec producer; Jay Veal, line producer. Postproduction Work Editorial Stewart Reeves, editor; Sari Resnick, editorial producer; Erica Thompson, editorial exec producer. VFX MPC New York Chris Bernier, 3D lead; Rob Walker, lead compositor; Ashley Burns, shoot supervisor; Sophie Hogg, VFX producer; Camilla De Biaggi, VFX exec producer; Justin Bruckman, VFX managing director. Music “To Make You Feel My Love” by Bob Dylan; music supervision by Sleeping At Last. Music Supervision Venn Arts Jonathan Hecht. Sound Design Brian Emrich, sound designer. Audio Post Heard City Phil Loeb, mixer.
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
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