Directed by Noam Murro of Biscuit Filmworks for agency Merkley+Partners, this modern wintry love story takes place in the middle of a severe snowstorm as a boy tries to convince his father to drive him (in his Mercedes-Benz C-Class with 4MATIC all-wheel drive) to meet his first date at a movie theater. When they arrive and go inside, as expected, the theatre is totally empty. Despondent, the boy walks past his father and back out into the storm, his first date having not materialized. But then, heroically, through the heavy flakes of snow, the lights of an approaching Mercedes-Benz GLE appear in the distance.
The online :90, which has a :60 version for TV, is driven in part by the song “Make You Feel My Love” by Bob Dylan. Originally sung by Billy Joel in 1997, it was also covered by Adele in 2008. The version in “Snow Date” was performed by the group Sleeping At Last.
Credits
Client Mercedes-Benz USA Agency Merkley + Partners Andy Hirsch, chief creative officer/chairman; Eddie Van Bloem, group creative director/copywriter; Saks Afridi, group creative director/art director; Alex Kobak, sr. producer; Gary Grossman, director of broadcast production. Production Biscuit Filmworks Noam Murro, director; Simon Duggan, DP; Shawn Lacy, managing director; Rick Jarjoura, exec producer; Jay Veal, line producer. Postproduction Work Editorial Stewart Reeves, editor; Sari Resnick, editorial producer; Erica Thompson, editorial exec producer. VFX MPC New York Chris Bernier, 3D lead; Rob Walker, lead compositor; Ashley Burns, shoot supervisor; Sophie Hogg, VFX producer; Camilla De Biaggi, VFX exec producer; Justin Bruckman, VFX managing director. Music “To Make You Feel My Love” by Bob Dylan; music supervision by Sleeping At Last. Music Supervision Venn Arts Jonathan Hecht. Sound Design Brian Emrich, sound designer. Audio Post Heard City Phil Loeb, mixer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
