This spot tells the tale of a dog owner taking his aging best friend on a road trip during which the canine’s bucket list is being fulfilled (eat a shoe, steak dinner, visit an ex-pooch girlfriend), all set to the tune of a Willie Nelson track.
Directed by Noam Murro of Biscuit Filmworks for agency Carmichael Lynch, Minneapolis, the commercial titled “Dream Weekend” is inspiring a social initiative by Subaru called #MakeADogsDay, an effort to prompt dog lovers to give thanks to their dogs by treating them to special moments.
Credits
Client Subaru of America Agency Carmichael Lynch Dave Damman, chief creative officer; Randy Hughes, executive creative director; Dean Buckhorn, writer/group creative director; Brad Harrison, art director/associate creative director; Joe Grundhoefer, head of production; Brynn Hausmann, exec sr. producer. Production Biscuit Filmworks Noam Murro, director; Shawn Lacy, managing director; Colleen O’Donnell, exec producer; Jay Veal, line producer; Simon Duggan, DP. Editorial Rock Paper Scissors Stewart Reeves, editor; Luke McIntosh, Arielle Zakowski, assistant editor; Angle Dorian, exec producer; Ashley Bartell, producer. Postproduction Company 3 Stefan Sonnenfeld, colorist. Audio BWN Music Carl White, sound designer/mixer; Annie Sparrows, postproduction audio producer. VFX Volt Studios Steve Medin, online editor; Amanda Tibbits, post producer. Music “I’ve Loved You All Over The World” performed and written by Willie Nelson. Venn Arts Jonathan Hecht, music supervisor. Performers Kirk Zipfel, on-camera talent; Zeke Rettman, voiceover; Justin Beere, announcer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
