This spot tells the tale of a dog owner taking his aging best friend on a road trip during which the canine’s bucket list is being fulfilled (eat a shoe, steak dinner, visit an ex-pooch girlfriend), all set to the tune of a Willie Nelson track.
Directed by Noam Murro of Biscuit Filmworks for agency Carmichael Lynch, Minneapolis, the commercial titled “Dream Weekend” is inspiring a social initiative by Subaru called #MakeADogsDay, an effort to prompt dog lovers to give thanks to their dogs by treating them to special moments.
CreditsClient Subaru of America Agency Carmichael Lynch Dave Damman, chief creative officer; Randy Hughes, executive creative director; Dean Buckhorn, writer/group creative director; Brad Harrison, art director/associate creative director; Joe Grundhoefer, head of production; Brynn Hausmann, exec sr. producer. Production Biscuit Filmworks Noam Murro, director; Shawn Lacy, managing director; Colleen O’Donnell, exec producer; Jay Veal, line producer; Simon Duggan, DP. Editorial Rock Paper Scissors Stewart Reeves, editor; Luke McIntosh, Arielle Zakowski, assistant editor; Angle Dorian, exec producer; Ashley Bartell, producer. Postproduction Company 3 Stefan Sonnenfeld, colorist. Audio BWN Music Carl White, sound designer/mixer; Annie Sparrows, postproduction audio producer. VFX Volt Studios Steve Medin, online editor; Amanda Tibbits, post producer. Music “I’ve Loved You All Over The World” performed and written by Willie Nelson. Venn Arts Jonathan Hecht, music supervisor. Performers Kirk Zipfel, on-camera talent; Zeke Rettman, voiceover; Justin Beere, announcer.
Top Spot of the Week: EHRAC, Animation Studio NOMINT Depict Life “In Limbo” As Families Search For Loved Ones
This animated film titled In Limbo depicts the journey of a heroic woman protagonist representing the countless families in the North Caucasus of Eastern Europe (where Chechnya is situated) searching for their forcibly disappeared loved ones. Utilizing theatrical elements, the film highlights the unnatural disruption caused by enforced disappearances and delves into the profound trauma these families endure. It emphasizes their long battles with the domestic authorities as they seek answers. The film also underscores the vital role of community support in helping these families cope and continue their fight for answers, serving as a compelling call to action for justice and human rights.
Through intimate storytelling, In Limbo raises awareness of the ongoing uncertainty that leaves families in a perpetual state of limbo, unable to find closure.
Directed by Afterman--the animation duo consisting of Tsvetelina Zdraveva and Jerred North--and created and produced by London-based animation studio NOMINT, In Limbo was commissioned by the European Human Rights Advocacy Centre (EHRAC).
In a joint statement, Zdraveva and North shared, “Our film takes place on a theater stage, highlighting how such tragedies are far removed from ordinary life,” they continued. “The stage is circular, resembling an artificial, perpetually spinning obstacle course, with a target—the red tail lights—just within sight yet never within reach, symbolizing the family’s never-ending quest for justice.”
“We used a limited primary color palette to contrast the two worlds all families are pulled between. Minimalist compositions of starkly silhouetted characters and environments create the ominous atmosphere of a deeply painful and... Read More