Register

    Nix + Gerber, 360i Go “Camping” For MINI Countryman

    By SHOOTUpdated:No Comments4344 Views

    To artfully illustrate that the 2019 MINI Countryman has enough space for even the biggest adventures, the automaker challenged noted artists to create short films in their signature styles. One such film, “Camping,” came from Brooklyn, NY-based diorama duo Nix + Gerber. It’s an intricate work of art entirely created and filmed inside the trunk of the surprisingly spacious 2019 MINI Countryman.

    Nix + Gerber crafted a perspective-bending intergalactic camping trip in “Camping.” Nix + Gerber’s campsite dioramas were shaped using various types of foam, wire, flock, dirt and rocks, while characters like the miniature astronauts were sculpted with a bake-able polymer clay that took three full days to set and dry.

    The campaign came from the creative ensemble at agency 360i.

    MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America.

    Credits

    Client MINI USA Agency 360i, New York Menno Kluin, chief creative officer; Rachel Dolinsky, Derekh Froude, creative directors; Colin Pearsall, VP, head of integrated production; Kristina Kane, executive producer; Shayna Blase, producer; Felicia Zhang, VP, strategy; Katya Kotlyar, sr. strategist. Production Nix + Gerber Studio, Brooklyn, NY, First Hunt Films Lori Nix, Kathleen Gerber, artists; Fletcher Wolf, director/DP; David Olsmated + First Hunt Films, producers. Postproduction Bobby Wagnerman, colorist. Sound Design Silver Sound. Music Tarcisio Longobardi, composer.

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:360iNix + Gerber



    Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries

    Thursday, November 21, 2024

    This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.

    The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.

    “Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More

    MySHOOT Profiles


    Add A Comment