Mario races through everyday life in the sunny homage to the classic Nintendo character for “Mario Day,” a commercial directed by Murray Butler via Framestore Pictures, with original music out of BUTTER Music and Sound.
BUTTER producer Warren Wolfe and composer Adam Miele play on the “Mario Day” fan-made event and expand the occasion to every day, thanks to the versatility of Nintendo Switch.
Client Nintendo America Agency Leo Burnett Production Framestore Pictures Murray Butler, director. Music BUTTER Music and Sound Andrew Sherman, chief creative officer; Dan Zank, executive creative director; Renee Masse, exec producer; Warren Wolfe, producer; Adam Miele, composer. Audio Post/Sound Design Harbor Steve Perski, creative director (sound)
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
Read More
