Mario races through everyday life in the sunny homage to the classic Nintendo character for “Mario Day,” a commercial directed by Murray Butler via Framestore Pictures, with original music out of BUTTER Music and Sound.
BUTTER producer Warren Wolfe and composer Adam Miele play on the “Mario Day” fan-made event and expand the occasion to every day, thanks to the versatility of Nintendo Switch.
Client Nintendo America Agency Leo Burnett Production Framestore Pictures Murray Butler, director. Music BUTTER Music and Sound Andrew Sherman, chief creative officer; Dan Zank, executive creative director; Renee Masse, exec producer; Warren Wolfe, producer; Adam Miele, composer. Audio Post/Sound Design Harbor Steve Perski, creative director (sound)
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
