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    Nina Meredith Directs St. Vincent In “The Art of Drive” For Porsche, Condé Nast

    By SHOOTUpdated:No Comments3463 Views

    Condé Nast creative studio and Condé Nast in-house creative agency CNX has launched “The Art of Drive,” an innovative global content collaboration designed to educate and inspire the next generation of creators with boundary-pushing ideas and storytelling. The first-of-its-kind partnership between Porsche, Condé Nast, and DRUM, “The Art of Drive” initiative brings together Vogue, Vogue Business, and WIRED, and their collective audience of more than 150 million in Germany, the U.K., and the U.S.

    The launch film produced by Outsider, directed by filmmaker Nina Meredith (represented in the U.S. by Rattling Stick) and featuring St. Vincent, aka Annie Clark, provides audiences with a rare glimpse into the artist’s trailblazing sound and vision which has redefined the cultural landscape. With the final mix and audio post by global creative audio network Squeak E. Clean Studios, the documentary highlights the power of authenticity and fearlessness to break barriers and make the impossible possible. 

    The content is distributed across Porsche as of today, and global Vogue and WIRED channels on August 31, 2021.

    Director Meredith is an alum of SHOOT’s 2018 New Directors Showcase.

    Credits

    Client Porsche, Conde Nast, DRUM  Agency CNX–Global Conde Nast Modesta Dziautaite, creative director; Rebecca Mason, executive creative director; Jude Spour, head of production; Megan Townley-Wakelin, creative producer. Production Outsider Nina Meredith, director; Cristina Dunlap, DP; Roisin Moloney, producer; Si Elborne, Sean Lyness, exec producers. Editorial Wax Alvaro del Val, editor. Finishing Ntropic Ayumi Ashley, sr. colorist. Original Music Little Beast Media Johanna Cranitch, composer. Sound Design & Final Mix Squeak E. Clean Studios Kit Winter, exec producer; Angelina Phengphong, sr. post producer; Nick Doering, producer; Stuart Welch, mix engineer. 

    Media Type:Film: Web
    ScreenWork Categories:Short film
    Video Tags:CNXNina MeredithOutsider



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

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