Condé Nast creative studio and Condé Nast in-house creative agency CNX has launched “The Art of Drive,” an innovative global content collaboration designed to educate and inspire the next generation of creators with boundary-pushing ideas and storytelling. The first-of-its-kind partnership between Porsche, Condé Nast, and DRUM, “The Art of Drive” initiative brings together Vogue, Vogue Business, and WIRED, and their collective audience of more than 150 million in Germany, the U.K., and the U.S.
The launch film produced by Outsider, directed by filmmaker Nina Meredith (represented in the U.S. by Rattling Stick) and featuring St. Vincent, aka Annie Clark, provides audiences with a rare glimpse into the artist’s trailblazing sound and vision which has redefined the cultural landscape. With the final mix and audio post by global creative audio network Squeak E. Clean Studios, the documentary highlights the power of authenticity and fearlessness to break barriers and make the impossible possible.
The content is distributed across Porsche as of today, and global Vogue and WIRED channels on August 31, 2021.
Director Meredith is an alum of SHOOT’s 2018 New Directors Showcase.
CreditsClient Porsche, Conde Nast, DRUM Agency CNX--Global Conde Nast Modesta Dziautaite, creative director; Rebecca Mason, executive creative director; Jude Spour, head of production; Megan Townley-Wakelin, creative producer. Production Outsider Nina Meredith, director; Cristina Dunlap, DP; Roisin Moloney, producer; Si Elborne, Sean Lyness, exec producers. Editorial Wax Alvaro del Val, editor. Finishing Ntropic Ayumi Ashley, sr. colorist. Original Music Little Beast Media Johanna Cranitch, composer. Sound Design & Final Mix Squeak E. Clean Studios Kit Winter, exec producer; Angelina Phengphong, sr. post producer; Nick Doering, producer; Stuart Welch, mix engineer.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More