Condé Nast creative studio and Condé Nast in-house creative agency CNX has launched “The Art of Drive,” an innovative global content collaboration designed to educate and inspire the next generation of creators with boundary-pushing ideas and storytelling. The first-of-its-kind partnership between Porsche, Condé Nast, and DRUM, “The Art of Drive” initiative brings together Vogue, Vogue Business, and WIRED, and their collective audience of more than 150 million in Germany, the U.K., and the U.S.

The launch film produced by Outsider, directed by filmmaker Nina Meredith (represented in the U.S. by Rattling Stick) and featuring St. Vincent, aka Annie Clark, provides audiences with a rare glimpse into the artist’s trailblazing sound and vision which has redefined the cultural landscape. With the final mix and audio post by global creative audio network Squeak E. Clean Studios, the documentary highlights the power of authenticity and fearlessness to break barriers and make the impossible possible. 

The content is distributed across Porsche as of today, and global Vogue and WIRED channels on August 31, 2021.

Director Meredith is an alum of SHOOT’s 2018 New Directors Showcase.

Credits

Client Porsche, Conde Nast, DRUM  Agency CNX--Global Conde Nast Modesta Dziautaite, creative director; Rebecca Mason, executive creative director; Jude Spour, head of production; Megan Townley-Wakelin, creative producer. Production Outsider Nina Meredith, director; Cristina Dunlap, DP; Roisin Moloney, producer; Si Elborne, Sean Lyness, exec producers. Editorial Wax Alvaro del Val, editor. Finishing Ntropic Ayumi Ashley, sr. colorist. Original Music Little Beast Media Johanna Cranitch, composer. Sound Design & Final Mix Squeak E. Clean Studios Kit Winter, exec producer; Angelina Phengphong, sr. post producer; Nick Doering, producer; Stuart Welch, mix engineer. 

MySHOOT Profiles