In this “relay race” of athletic challenges, we start with break dancers doing their acrobatics which segues to other performers ranging from runners to jump ropers to football and rugby players to a weight lifter and finally marathoners starting a long haul–all moving to the beat of the Human Beinz version of “Nobody But Me,” with sound design from Gus Koven of stimmung. Jake Scott of RSA directed for Wieden+Kennedy, Portland, Ore.
Credits
Agency: Wieden+Kennedy | Portland Ryan O’Rourke, Alberto Ponte, creative directors; Dylan Lee, copywriter; Stuart Brown, art director; Jen Dennis, producer; Mark Fitzloff, Susan Hoffman, executive creative directors; Ben Grylewicz, executive producer. Production Company: RSA Films Jake Scott, director; Tracie Norfleet, exec producer; Capser Delaney (Cape Town), Michele Abbott (Los Angeles), line producers; Trent Opaloch, DP. Editorial: Spot Welders Inc. Brad Waskewich, editor; Carolina Wallace, post producer; David Glean, post exec producer. Sound Design: Stimmung Gus Koven, sound designer. Audio: Eleven Jeff Payne, mixer.
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
Read MoreMySHOOT Profiles
Add A Comment