Superstar soccer player Andres Iniesta dominiates the midfield in this spot but mostly in the form of a string puppet moving about on a miniature soccer field as created by Aardman Animations for Wieden+Kennedy, London. The twist is surpassed by another involving who’s pulling the strings–instead of a hand, we see that the strings are being manipulated by a foot which wears, like Iniesta, Nike’s new shoe, the CTR 369 Maestri III.
Agency: Wieden+Kennedy | London Anders Stake, Stuart Harkness, creatives; Michelle Brough, producer. Production Company: Aardman Animations Patrick Boivin, director/storyboard/animation; Jason Fletcher-Bartholomew, producer; Maggie O๏ฟฝConnor, production coordinator; Jay Clarke, storyboard; Grant Maisey, animation; Ben Barrrowman, floor mgr; Sam Morris, DP; Joe Maxwell, camera assistant; Nat Sale, electrician; Nick Herbert, rigging; Cool Rain, models; Sion Lane, set; Jim Lewis, CGI supervisor; Jim Lewis, Paule Quinton, Bram Ttwheam, Mike Shirra, Owen Revell, Andy Hunwick, Fincher Trist, compositing.
World Cancer Day: Gustave Roussy, Publicis Conseil Celebrate, Reflect On Advances In Medicine and Science
For World Cancer Day (Feb. 4), Gustave Roussy, a treatment center in France ranked number one in Europe and number four in the world in the fight against cancer, is once again speaking out through film. โLucieโ retraces the life of a young woman, from her birth, her joys, her encounters and her trials, in particular the illnesses she faced or may have faced (if not vaccinated) during her life but which did not kill her thanks to advances in science and medicine, including the discovery of her rare cancer at the age of 36.
Conceived by Publicis Conseil and directed by Jaco Van Dormael via production company Hamlet, โLucieโ takes the gamble of using almost exclusively scientific images to tell this story (scanners, MRIs, microscopes, 3D). It highlights the beauty of these images beyond their raw meaning, the poetry that can emerge from them to pay tribute to all the researchers, doctors and specialists who over the centuries have transformed what were once serious illnesses into benign ones, saving many lives in the process. Like most of us, Lucie lives her life without even thinking about all the times when science and medicine have enabled her to go on living.
โIn a world where cancer affects one person in two and more and more young adults, we want to show that the disease is a stage in life from which the majority of sufferers are now recovering, thanks to scientific progress. Lucieโs story is the story of thousands of patients. This film makes Gustave Roussy, its doctors, researchers and professionals part of the history of major scientific advances,โ said Professor Fabrice Barlesi, CEO of Gustave Roussy.
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