Superstar soccer player Andres Iniesta dominiates the midfield in this spot but mostly in the form of a string puppet moving about on a miniature soccer field as created by Aardman Animations for Wieden+Kennedy, London. The twist is surpassed by another involving who’s pulling the strings–instead of a hand, we see that the strings are being manipulated by a foot which wears, like Iniesta, Nike’s new shoe, the CTR 369 Maestri III.
Credits
Agency: Wieden+Kennedy | London Anders Stake, Stuart Harkness, creatives; Michelle Brough, producer. Production Company: Aardman Animations Patrick Boivin, director/storyboard/animation; Jason Fletcher-Bartholomew, producer; Maggie O๏ฟฝConnor, production coordinator; Jay Clarke, storyboard; Grant Maisey, animation; Ben Barrrowman, floor mgr; Sam Morris, DP; Joe Maxwell, camera assistant; Nat Sale, electrician; Nick Herbert, rigging; Cool Rain, models; Sion Lane, set; Jim Lewis, CGI supervisor; Jim Lewis, Paule Quinton, Bram Ttwheam, Mike Shirra, Owen Revell, Andy Hunwick, Fincher Trist, compositing.
Comcast’s Xfinity, GS&P Take A “Wicked” Turn With Short Featuring Cynthia Erivo, Ariane Grande and The Magic Of Oz
Comcast and Xfinity have released this short, โStay Connected to Your Dreams,โ to celebrate the November 22 release of Universal Picturesโ feature film Wicked.
Wicked, the untold story of the witches of Oz, based on the generation-defining blockbuster stage musical, stars Cynthia Erivo and Ariana Grande. This short follows their journeys from childhood to present day, where they take on the iconic roles of Elphaba and Glinda, respectively. Along the way, Wicked fans will be delighted by Easter eggs, including props from the film and Broadway show, and will experience emotional, real-life moments featuring the two stars. The short film was unveiled today (11/12) on Erivo and Grandeโs social channels and can be viewed across television, social media and on an Xfinity site.
โStay Connected to Your Dreams,โ which is directed by Wicked DP Alice Brooks, ASC (via production house Superprime) in collaboration with Wicked director Jon M. Chu, taps into the power of connection, friendship and achieving your dreams. It begins with Grande and Erivoโs childhoods, and how Wicked fueled their love for music and film. It then moves through their teen years and into adulthood where Grande shared the fateful tweet in 2011 that playing Glinda in Wicked would be her dream role. The short film concludes with the actual footage from the videoconferencing call back in 2021, where both women learned theyโve been cast in the coveted roles of Elphaba and Glinda.
In addition, the short film will be the first-ever 4DX spot shown across the country. Theater-goers will feel the magic of Oz, complete with an immersive cinema experience combining on-screen visuals with synchronized motion seats... Read More
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