Lance Acord of Park Pictures directed this spot in which NBA superstar Lebron James relentless trains at night while the rest of the city closes up and calls it an evening. The juxtaposition of images unfolds to Frank Sinatra’s rendition of “Sleep Warm.” Agency is Wieden+Kennedy, Portland, Ore.
Credits
Agency: Wieden+Kennedy | Portland Alberto Ponte, Ryan O’Rourke, creative directors; Brandon Pierce, copywriter; Aramis Israel, art director; Jennifer Dennis, Dale Nichhols, producers; Mark Fitzloff, Susan Hoffman, executive creative directors; Ben Grylewicz, executive producer. Production Company: Park Pictures Lance Acord, director/DP; Jackie Kelman Bisbee, exec producer/owner; Mary Ann Marino, exec producer; Aris McGarry, line producer. Editorial: Rock Paper Scissors Biff Butler, editor; Carol Lynn Weaver, exec producer. Visual Effects: A52 Patrick Murphy, VFX supervisor; Glynn Tebbutt, Flame artist; Scott Boyajan, VFX producer. Sound Design: Stimmung Gus Koven, sound designer. Audio: Eleven Scott Burns, mixer.
Brady Corbet Makes Commercial Directing Debut With Bloomberg Media Campaign Out Of W+K NY
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
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