Youngsters emulate some of Michael Jordan’s most famous basketball moments and signature traits on the court, underscoring how the sports icon has influenced�and continues to influence�the game’s future generations. The scenes transition to the next generation of Air Jordan basketball shoe, Nike’s Jordan XX1.
Credits
Agency: Wieden+Kennedy | New York. Kevin Proudfoot, Todd Waterbury, creative directors; Jesse Coulter, art director; Derek Barnes, Paul Remmer, copywriters; Gary Krieg, head of production; Andrew Loevenguth, producer. Production Company: Smuggler Brian Beletic, director; Allison Kunzman, executive producer; Aris McGarry, producer; Janusz Kaminski, DP. Editorial: MacKenzie Cutler Jun Diaz, editor Postproduction: Company 3 New York Tim Masick, colorist Visual Effects: The Mill New York Phil Crowe, lead artist; Anu Nagaraj, Greg Gilpatrick, Flame artists; Jo Arghiris, producer. Music: Elias Arts Jonathan Elias, David Wittman, composers; Dave Gold, creative director; Dayna Turcotte, producer. Audio: Sound Lounge Tom Jucarone, audio post mixer
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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