Soccer superstars build up to their moments of truth in this "Risk Everything" mantra for Nike. Jonathan Glazer of Reset and Academy Films directed for Wieden+Kennedy, with sound design from Machine Head and music from Squeak E. Clean.
Credits
Music/Sound Machine Head, Los Angeles Johnnie Burn, Stephen Dewey, sound designers. Squeak E. Clean, Los Angeles Justin Hori, creative director; Carol Dunn, executive producer. Audio Post Barking Owl, Los Angeles Brock Babcock, mixer; Whitney Fromholtz, producer. Agency Wieden+Kennedy, Portland, Ore. Production Reset and Academy Films Jonathan Glazer, director.
Screenwork Type:Top Ten Chart
Video Tags:Nike
We Have Liftoff: iPhone Chips In With NASA-Style Launch In Spot Directed By Tom Hooper For TBWAMedia Arts Lab L.A.
This Apple spot launches with its premise centering on a NASA-style launch of its own--the countdown culminating in the liftoff of an iPhone featuring the A18 Pro chip. That’s the most powerful chip ever used in an iPhone.
Directed by Oscar winner Tom Hooper (The King’s Speech) via production company SMUGGLER for agency TBWAMedia Arts Lab, Los Angeles, the commercial--titled “All Systems Pro”--recreates a NASA-like mission control room where the final moments ‘til launch are chronicled. Mission controllers and engineers are about to send to the stratosphere an A18 Pro chip-equipped iPhone 16 Pro with features ranging from Apple Intelligence to next-level gaming and an advanced camera system.
The space mission goes off without a hitch, a testament to the kind of precision in the A18 Pro chip, which represents a major leap forward in mobile computing performance.
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