Golden Wolf, London, turned out this short which chronicles the lineage of Nike, showing us its sneakers over the years, capturing the different styles and colors that mark its genealogy and its influence on pop culture and fashion.
Credits
Visual Effects/Animation Golden Wolf, London Ingi Erlingsson, creative director; Alex Fernandez, motion graphics lead, design, animation, edit/compositing; Ant Baena, producer; Iris Erlingsdottir, photography; Max Englehart, design, animation, edit/compositing; Pablo Lozano, Wojtek Szklarski, design; Miquel Rodriguez, Petro Furrbato, Miro Klasinc, animation; Stefan Falconer, animation, edit/compositing. (Golden Wolf is handled in the U.S. by Blacklist, NY) (Toolbox: Photoshop, After Effects, Cinema4D) Blackbox, Barcelona Physalia, direction/animation Agency none Production Golden Wolf, London creative direction Blackbox, Barcelona Physalia, direction/animation
Screenwork Type:Top Ten Chart
Director Zack Seckler Shares Secret Password, Gets Us Into The Dollar Shave Club
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
Read MoreMySHOOT Profiles
Add A Comment