Nike’s latest film, “You Can’t Stop Our Voice,” illustrates how you don’t have to be a global superstar to make an impact and extends NIKE, Inc.’s effort to get out the vote. Directed by Hiro Murai (an alum of SHOOT's 2010 New Directors Showcase) via Doomsday Entertainment and narrated by actress Regina King, the film features such athletes as LeBron James, Naomi Osaka, Odell Beckham Jr., Sue Bird, Ja Morant, A’Ja Wilson and Tim Anderson.
In alignment with Nike’s efforts to increase voter participation and minimize barriers to voting, the company has partnered with transportation networking company Lyft to support early voting and access to discounted rides in communities that have historically had a harder time getting to the polls, as well as supporting voters in Nike World Headquarters’ backyard.
Credits
Client Nike Agency Wieden+Kennedy, Portland, Ore. Production Doomsday Entertainment Hiro Murai, director. Edit & Mix Joint VFX The Mill Color MPC Music Found Objects Sound Design Barking Owl Research Nickerson Research Inc.
Tommy’s, the U.K. pregnancy and baby charity, has unveiled a campaign to raise awareness of the charity’s groundbreaking research to tackle miscarriage and baby loss.
Created with Special London, this is the first work from a new brand strategy and creative platform developed for the charity. The TV and out-of-home campaign uses the shadows and reflections of children at play, set against everyday landscapes. In each execution one child, however, is projected alone, ultimately illustrating the lifelong impact of baby loss.
Inspired by conversations with bereaved adults across the U.K., the campaign is a stark reminder of the preciousness of life and the long-term effect of living with loss. The powerful visuals evoke the profound sense of absence and unrealized potential that people live with after losing a baby.
Half of all UK adults have experienced baby loss or know someone who has. These statistics underscore the widespread nature of baby loss in the U.K.
Directed by Jackie Bao via Biscuit Filmworks, this spot features the reflections of a child in water, with a parent calling out as the youngster plays in puddles.
Special’s chief creative officer David Day, said, “Like a lot of people, I didn’t realize how much pregnancy loss touches so many of us. In fact it’s so prevalent it’s become normalized and those affected are made to feel like it’s just one of those things that happens; which has led to expectant mothers and partners having to deal with such hurt alone. That’s why Tommy’s exists, to give a voice, support and through research change our perception to make pregnancy loss less of the norm.
“It’s a delicate subject and raising awareness needs an equally delicate touch,” continued Day.... Read More
